(JBSs.infoinvest.com.br)

JBS pledges net zero greenhouse emissions by 2040

Sao Paulo | Reuters — JBS SA, the world’s largest meatpacker, has committed to zeroing the balance of its global greenhouse gas emissions by 2040, the company said on Tuesday, amid criticism of its role in a Brazilian beef industry driving rainforest destruction. “We know it is very difficult to achieve this,” CEO Gilberto Tomazoni […] Read more

A flank steak. Nutrition, quality and cost are some of the factors millennials interviewed for this story cited when buying beef.

Winning over millennials

Overall millennials see beef production less favourably than other generations, but sharing positive stories and making personal connections can win longtime fans

This is the final instalment in a three-part series on millennial consumers and the opportunities for Canadian beef producers to better understand this demographic. You can read Part 1 here, and Part 2 here. Junelle Dion is a fan of Canadian beef, and directly supporting a rancher makes purchasing beef even more satisfying. “I love […] Read more


Burger King’s soy- and potato-based Impossible Whopper entered the Ontario market effective March 22, 2021. (CNW Group/Burger King)

Burger King rolls out plant-based Impossible Burger in Canada

Nationwide launch of soy- and potato-based burger set for mid-April

The Canadian arm of quick-service chain Burger King has made its move into the Canadian plant-based burger market, working with U.S. processor Impossible Foods. Burger King, a U.S.-headquartered brand of Toronto-based Restaurant Brands International (RBI) since 2014, said Monday it becomes “the first quick-service restaurant in Canada to put the award-winning, plant-based Impossible Foods patty […] Read more

U.S. Trade Representative Katherine Tai is sworn in at the White House on March 18, 2021. (Photo: Reuters/Tom Brenner)

New U.S. trade chief Tai focused on CUSMA, China ties in calls

New trade deals on hold for now, White House says

Washington | Reuters — New U.S. Trade Representative Katherine Tai mapped out her priorities and Washington’s desire to rebuild alliances in initial calls on Monday with her counterparts from Canada, Britain and the European Union. Tai, sworn in Thursday as President Joe Biden’s top trade negotiator, emphasized climate change, racial equity and the need to […] Read more


Richardson International’s Yorkton, Sask. canola crush plant. (CNW Group/Richardson International)

Richardson to upsize Yorkton canola crush plant

Company to boost shipping and receiving, double processing capacity

Agrifood firm Richardson International’s major canola crush plant at Yorkton in eastern Saskatchewan is set to undergo another round of upgrades which are expected to double its processing capacity. The company on Monday announced it will start work immediately on “facility upgrades and improvements” that would allow it to process over 2.2 million tonnes of […] Read more

A recent survey commissioned by Canada Beef found that while Canadian beef is still strong on restaurant menus, there are opportunities to better promote it.

Beef trade gap seen growing as U.K. pact clears Parliament

Interim post-Brexit trade deal gets royal assent

Canada’s beef cattle producers are warning of a growing beef trade deficit, not only between Canada and the European Union but between Canada and the United Kingdom, as a new stopgap U.K. trade pact nears its launch. International Trade Minister Mary Ng on Friday announced Canada is ratifying the Canada-U.K. Trade Continuity Agreement (TCA), after […] Read more


(Dave Bedard photo)

Farmland appreciation continues through pandemic year

FCC report puts Canada's average land value increase at 5.4 per cent

Economic churn across Canada from the global COVID-19 pandemic didn’t faze the country’s real estate market — nor its farmland market in particular — in 2020, according to the latest review from the federal farm lending agency. Farm Credit Canada on Monday released its 2020 Farmland Values report, showing an average increase of 5.4 per […] Read more

A Western blot analysis, used to detect specific proteins in tissue samples, is used to confirm BSE in cattle. (Peggy Greb photo courtesy ARS/USDA)

Canada clears step toward ‘negligible risk’ BSE status

OIE delegates to vote in late May, CFIA says

The international committee that reviews countries’ requests for animal health status on specific diseases has called for Canada to level up on its status for BSE. The Scientific Commission of the OIE (World Organization for Animal Health), which last met virtually over Feb. 1-12, has recommended to OIE delegates that Canada’s application seeking “negligible risk” […] Read more



“We realized at some point in time, way back last spring, we’re all producing one thing, and that’s food, and we’d better start talking the same language. – Bob Lowe.

Focusing on the future while facing a pandemic

CCA president Bob Lowe reflects on the trials and silver linings of a tumultuous year

When Bob Lowe was elected president of the Canadian Cattlemen’s Association (CCA) in March 2020, he couldn’t have anticipated everything the year ahead had in store. Mere days after CCA’s annual general meeting, Canada was in lockdown due to the pandemic, changing the trajectory of everyone’s year and presenting numerous challenges to the Canadian food […] Read more