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Tractors

A side view of Trimble’s EZ-Pilot Pro guidance system mounted on a tractor’s steering column. (Agriculture.trimble.com)
Crops, Machinery

Trimble dealer shores up cross-Canada coverage

Vantage Canada picks up Ontario rights

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The company handling sales and service for Trimble precision ag technology across most of Canada has reached a deal to handle the rest of it. Vantage Canada announced Friday it has bought the Trimble dealership rights and assets for Ontario from Premier Equipment, a John Deere dealership chain with nine locations in the province’s southern […] Read more
(JimPattison.com)
Crops, Machinery, Markets, Reuters

Deere lifts 2021 forecast on solid equipment demand

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Reuters — Deere and Co. on Friday raised its full-year earnings forecast after quarterly profit topped Wall Street estimates on the back of strong demand for farm and construction equipment. The world’s largest farm equipment manufacturer now expects net income in fiscal 2021 to be between $5.7 billion and $5.9 billion, up from a range […] Read more
(CervusEquipment.com)
Crops, Machinery

Brandt to buy Deere dealership chain Cervus

Regina firm to pay $302 million in all-cash deal

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The world’s biggest privately-owned chain of Deere construction and forestry equipment dealerships is set to expand its reach into Deere farm equipment in a major way. Brandt Tractor, the equipment sales arm of the Regina-based Brandt Group, on Monday announced an agreement to buy all of publicly-traded Cervus Equipment Corp. for $19.50 a share, valuing […] Read more
(Romaset/iStock/Getty Images)
Crops, Machinery, Reuters

U.S. FTC votes to make ‘right to repair’ a priority

Commission also drops 1995 merger policy

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Washington | Reuters — The U.S Federal Trade Commission voted Wednesday to make it a priority to address the issue of manufacturers pushing consumers to use licensed dealers to repair items ranging from smartphones to farm equipment, a practice that critics call anti-competitive. The five commissioners, three Democrats and two Republicans, voted unanimously to approve […] Read more
(Conservis.ag)
Crops, Machinery

Telus, Rabobank ag arms buy into farm data aggregator

Companies join in on deal for Minneapolis-based Conservis

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The agriculture arms of one of Canada’s major telecoms providers and a major Dutch bank and financial services firm are taking a stake in a tech firm in the business of gathering on-farm data into a single window. Telus Agriculture and Rabo AgriFinance, which is headquartered in St. Louis and serves U.S. farm customers, announced […] Read more
Two Raven OMNiPower (formerly DOT) machines at work in the field. (RavenPrecision.com)
Crops, Machinery

CNH to buy Raven Industries

Heavy equipment maker to pay US$2.1 billion for precision ag firm

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The parent company behind Case IH, New Holland, Flexi-Coil and Steyr farm equipment is set to absorb a significant U.S. supplier of precision ag tech to its product lines and others. CNH Industrial on Monday announced a friendly all-cash agreement to buy up all shares in Sioux Falls, South Dakota-based Raven Industries for about US$2.1 […] Read more
Raven is rebranding the DOT autonomous system, shown here, under the name OMNiPower. (Raven Precision video screengrab via YouTube)
Crops, Machinery

DOT, AutoCart autonomous equipment lines rebranded

Parent firm Raven Industries' products tied to new brand

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U.S. precision agriculture equipment firm Raven Industries has set up a unifying brand for its acquired product lines, including the Canadian-born DOT autonomous field tool system. South Dakota-based Raven on May 12 launched the OMNi brand for its autonomous platform, rebranding DOT as OMNiPower and the AutoCart system as OMNiDrive. All of Raven’s intelligent autonomous […] Read more
(CervusEquipment.com)
Crops, Machinery

Cervus expects chip shortages may continue into fall

Deere dealer chain books increased Q1 profit

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The semiconductor chip shortage plaguing automotive and equipment manufacturers may last into the second and even third quarters of the year, farm equipment retailer Cervus Group says. Calgary-based Cervus — which operates 64 dealerships in Canada, Australia and New Zealand, including 38 devoted mainly to Deere farm equipment — expects increased demand to run up […] Read more

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