While over half the food produced in Canada ends up in the landfill, meat products are the least-wasted of the food categories.

The drive to reduce food waste in Canada

The average Canadian household wastes 79 kilograms of food each year, estimates an organization looking to reduce food waste. About 58 per cent of the food produced in Canada is lost to the landfill, estimates the National Zero Waste Council, which comprises representatives from the Canadian food industry, retail, food service and government. Wasted food […] Read more

While concerns about high food prices remain, there is reason to be optimistic about domestic beef consumption in 2023.

Market Intelligence Update from Canada Beef: Retail beef prices support Canadian consumption

Amid food cost concerns in Canada, the average retail beef price throughout the second half of 2022 has been historically competitive with retail pork and chicken prices. The competitive retail beef price contributes to higher projected beef consumption for 2022. A sharp correction in the average retail beef price from September to October 2022 was […] Read more



A display of Canadian beef at Citysuper, a premium retail chain store in Taiwan.

Canadian Agricultural Partnership program funding to support global marketing of Canadian beef and veal

Canada Beef will utilize $3.6 million in eligible funds from the AgriMarketing program, under the Canadian Agricultural Partnership (CAP), to promote Canadian beef and veal exports globally and to enhance awareness of the value proposition created by farmers and other participants within the beef and cattle supply chain. The two-year, non-refundable CAP contribution will fund […] Read more



Loblaw is expanding its initial purchase of certified sustainable beef.

Canada Beef Market Intelligence Update: Global survey pinpoints beef consumer priorities

An online survey commissioned by Canada Beef revealed beef consumers share common priorities across nearly all borders when buying fresh beef or selecting a beef brand.  Consumers in the nine countries surveyed most commonly cited product freshness, quality certification or grade, price and product origin as top considerations when purchasing fresh beef. While selecting a […] Read more


A recent survey commissioned by Canada Beef found that while Canadian beef is still strong on restaurant menus, there are opportunities to better promote it.

Canada Beef Market Intelligence Update: Restaurant menu survey suggests focusing on benefits of Canadian beef

A recent survey commissioned by Canada Beef of Canadian restaurant menus confirmed that Canadian beef remains strong in many categories, and pinpointed new opportunities to better promote it to restaurant diners. Researchers randomly selected 100 menus from restaurant websites between February 16 and March 8, 2021. The menu selection provided a good representation of different […] Read more