With the recent Canadian election now behind us and trade discussions set to resume between Canada and the U.S., Canada Beef remains focused on its mandate: to continually respond to the needs of our stakeholders by promoting Canadian beef, enhancing consumer awareness, driving consumption and identifying new market opportunities worldwide. More than ever, generic marketing […] Read more
Canada Beef keeps its foot on the gas with market development
Keeping up with Canada Beef: From the June 2025 issue of Canadian Cattlemen
Showcasing Canadian beef at SIAL Paris
Keeping Up With Canada Beef
The Canadian Centre for Food Integrity’s Public Trust Research Report 2024 contains several key takeaways for Canada’s agrifood sector. The annual survey measures public trust in the nation’s agrifood systems and public perceptions of food system issues. The recently released report shows four of the top five life issues relate to the themes of food […] Read more
Promoting the Canadian beef advantage
Keeping Up With Canada Beef
Fall is one of the busiest periods in the Canadian beef industry, and I’ve been fortunate to be able to experience this part of the cattle cycle first-hand. At the end of September, I toured Lethbridge County, home to some of Canada’s largest feedlots and situated near some of the country’s largest meat packers and processors, […] Read more
Canada Beef plans for future after busy first year
Keeping Up With Canada Beef
October marks the first anniversary of my joining the Canada Beef team, initially as incoming president under the tutelage of president Michael Young and later, upon his planned retirement, as president. I’ve learned a lot about the beef industry in this first year, starting with an introduction to the industry from the team and followed […] Read more
Canadian Cattlemen Presents: Depth of Field
