“You searched for ‘beef.’ Did you mean ‘beer?’” That was the suggestion the Costco Online website helpfully offered when we tapped in “beef” in the search bar. In total, we only hit on 11 items: six Kobe beef products, one vegan meat substitute, three dog foods, and an emergency food kit. For the Kobe beef, […] Read more
The international scramble for China’s massive online beef market
The Long Road To Trading Beef In East Asia
The globalized economy doesn t lend itself to doing things slowly. We wake up some morning and our customers on the other side of the world have created trade barriers which change the game completely. So we are not inclined to sit back with a cup of tea and reflect on how things have gone […] Read more
The Ractopamine Crisis
Taiwan banned Canadian beef shipments again at the end of January after discovering traces of ractopamine in imported U.S. and Canadian beef. This has Canadian producers pulling their hair out. It is not just that ractopamine has been approved for use as a feed additive for hog and cattle production in more than 20 countries […] Read more
LEARNING FROM AUSSIE BEEF MARKETING IN JAPAN
Canadians may be forgiven for being a little bit bitter about the success of Aussie beef in the Japan market. But we would be silly not to take note of what the Australians have been up to. In June 2008, Prime Minister Rudd stopped by a Jusco supermarket in Yokohama, flanked by Motoya Okada, president […] Read more
Our Main Competitor In Japan Is The Japanese Beef Industry
Last year, a full 44 per cent of the beef consumed in Japan was Australian. The Americans were Australia’s nearest competitor with only six per cent of the market, and Canadians were not even on the radar, despite massive demand for the high-quality grain-fed Canada and the U.S. produce. The discovery of BSE in North […] Read more
Canadian Cattlemen Presents: Depth of Field
