After almost two years of relying on virtual meetings, many people cringe at the thought of another Zoom call. For veterinarians and their clients, however, the value and popularity of virtual consultations are only growing. While veterinary telemedicine isn’t new, the practice is evolving from clients sending photos and videos via text to the use […] Read more
Growing opportunities for veterinary telemedicine
A veterinarian shares when and how to use technology for virtual consultations
Moving from planning to action on corporate sustainability
Officials from non-profits, animal health, foodservice and the processing industry discuss the challenges of setting and implementing corporate sustainability goals
When World Wildlife Fund plans to act on its sustainability goals for the Northern Great Plains, partnering with stakeholders in the beef value chain pushes these initiatives further. World Wildlife Fund (WWF) considers the Northern Great Plains to be a critical ecosystem, and to meet its place-based conservation goals, working with beef producers on the […] Read more
Translating beef cattle genetic data into profit
The new leader of the Canadian Beef Breeds Council aims to create greater value by capturing and sharing genetic information throughout the supply chain
Sandy Russell is skilled at seeing possibilities and turning them into profit. Her career thus far has allowed her to assist different facets of the Canadian beef industry in finding greater value. Now she’s poised to lead a major initiative to capitalize on untapped opportunities to capture value from genetic data across the entire beef […] Read more
Protecting farmland through rural land planning
Thoughtful municipal land use policy, producer involvement needed to save agricultural land from urban development
With 20,000 to 25,000 hectares of Canada’s agricultural land lost annually to urban development, rural land planning that prioritizes agriculture is a necessity, says one expert. “Protecting farmland is also about protecting the farmer, and through that process, we end up protecting food and food production capacity as well,” says Wayne Caldwell, professor of rural […] Read more
Using natural advantages for a sustainable cow-calf operation
The 2021 TESA recipients discuss managing risk by working with the environment and the importance of building trust with customers
In a place described by poets as “the forest primeval,” Dean and Catherine Manning have built a business to be proud of in Nova Scotia’s agricultural paradise. With a unique climate and fertile farmland developed from salt marshes more than 300 years ago, all kinds of agricultural production flourish near the Minas Basin, from orchards […] Read more
Finding equilibrium in forest grazing
Fire suppression, managing invasive species among benefits of grazing forested areas
If producers want to reap the benefits of grazing forested areas, they can’t ignore the balance needed for the health of these ecosystems. Creating balance in forest grazing systems involves managing for risks, such as erosion, particularly in steep areas, soil compaction in places where cattle tend to gather and impacts on water quality if […] Read more
Into the woods
A focus on balance required to get the most from grazing forested areas, producers say
On Kingsclere Ranch, the balance between forestry and beef production is mutually beneficial for both its business model and the environment. “The cows have a role to play in the total balance of the equation, and that’s a pretty significant role,” says Jeff Braisher, who produces high-end timber as well as raising cattle at Golden, B.C. Here […] Read more
Testing virtual fencing’s potential in B.C.
Pilot underway to develop technology fitting the needs of grazing in B.C.
When the British Columbia Cattlemen’s Association initiated a targeted grazing project to reduce wildfire risk in the wildland-urban interface, the prospect of rebuilding lost fencing to facilitate this was costly. An estimated 900 kilometres of fenceline in B.C was burned in wildfires during 2017 and 2018, with a staggering projected rebuild cost of $14 million. […] Read more
Pandemic upends retail business for the long term
Price sensitivity, brand recognition and positive beef messaging are all areas to watch, says grocery industry consultant
March 2020 brought a seismic shift to the grocery industry, forcing Canadian supermarkets to completely change their everyday operations. Before COVID, grocery stores were generally stocking fewer packaged goods and offering more fresh products, and prepared in-house meals were popular. Online grocery shopping had drawbacks and only made up a tiny percentage of grocery volume. […] Read more
Sendero seeks continuous improvement across supply chain
New program offers improved efficiency and profitability by improving data flow through the beef value chain
Continuous improvement opens the doors to greater possibilities, as the cattle producers behind Sendero Limited know well. By working to improve efficiency at each stage of production, this innovative new program offers tools to increase profitability across the beef supply chain. “All of our founders have been in the business for generations, and we’ve always […] Read more
