Deere mega-dealership buys into Red Deer market

(Deermart video screengrab via YouTube)

A central Alberta John Deere dealership which billed itself as “one of the few independently owned” dealers in the region is set to join Cervus Equipment.

Calgary-based, publicly-traded Cervus announced Friday it will buy Red Deer-based Deermart Equipment Sales for an undisclosed sum.

Deermart, owned by John Donald, Jack Donald and Abe Derksen since 1982, is the latest in a line of Deere dealerships in Red Deer dating back to 1921.

The Red Deer company is expected to join the Cervus dealership network effective Dec. 3, joining 14 other Deere farm equipment dealerships in central and southern Alberta.

“We are pleased to welcome the Deermart team to the Cervus organization and look forward to building on the success they established over the past 36 years,” Cervus CEO Graham Drake said in a release.

Cervus, which already operates the former A.R. Williams forklift and telehandler dealership in Red Deer, has stakes in 62 dealerships in Canada, New Zealand, and Australia, also including five Deere ag equipment dealerships in Saskatchewan and one in Creston, B.C.

Through this deal, Cervus said, Deermart’s Red Deer customers can expect “unmatched service and support including access to Western Canada’s largest parts inventory and a wide selection of new and pre-owned agricultural equipment.” — Glacier FarmMedia Network

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