Telus, Rabobank ag arms buy into farm data aggregator

Companies join in on deal for Minneapolis-based Conservis

(Conservis.ag)

The agriculture arms of one of Canada’s major telecoms providers and a major Dutch bank and financial services firm are taking a stake in a tech firm in the business of gathering on-farm data into a single window.

Telus Agriculture and Rabo AgriFinance, which is headquartered in St. Louis and serves U.S. farm customers, announced Monday they’ve jointly bought software firm Conservis for an undisclosed sum.

Conservis comes to the joint venture already handling farmers’ financial reporting data via the Rabo AgriFinance platform since 2018, along with data from Climate Corp.’s Climate FieldView platform, the John Deere Operations Center and Crop Data Management Systems’ crop chemical database.

The Minneapolis company’s products are meant to allow a farmer to integrate as-applied and yield data directly from those platforms into a “unified view” of the business, with “no extra hardware or manual data re-entry required.”

Thus, “with all your activity records in one spot, you can decide to share reports with landowners, regulators and lenders using data directly from your fields at any point in the season,” Conservis says on its website.

“Understanding your true cost, including cost per bushel and per acre will help ensure you make informed decisions that yield higher profits.”

Calgary-based Telus Agriculture has been shopping for farm management platforms since before Telus created the new ag unit last year, among them Decisive Farming, Farm At Hand, Muddy Boots and Feedlot Health Management Services.

The joint owners said their vision for Conservis is to deliver an “even more robust” platform across a “diverse range of crops and livestock.”

For its part, Telus Ag’s existing tech portfolio is expected to “help enhance the Conservis platform’s functionality” and include access to Telus’ Agricultural Data Exchange (ADX) and Agricultural Services platform (ASX).

The new owners said they “remain committed to Conservis’ strict data privacy standards,” emphasizing farmers on Conservis will still own their data and will still control when partners — Rabobank and Telus Ag included — get that information. — Glacier FarmMedia Network

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Dave Bedard

Editor, Daily News, Glacier FarmMedia Network. A Saskatchewan transplant in Winnipeg.

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