Viterra rolls out mobile crop pricing app

Qualifying customers of the Prairies’ biggest grain handler will be able to get elevator-level pricing information through a new mobile app.

Viterra on Wednesday rolled out myViterra mobile, a new mobile interface growers can customize for specific commodities and facility locations.

The app is a new mobile-phone extension of the company’s online myViterra service, available to Viterra customers only.

The myViterra mobile app is available as a free download for iPhone, BlackBerry and Android smartphones.

"We know our growers are looking for opportunities in the marketplace, and the myViterra mobile app will provide them with up-to-the-minute information on current prices no matter where or when they choose to access information," Kyle Jeworski, Viterra’s vice-president for grain merchandising and transportation, said in a release.

Among other grain company market information now available to subscribers online, CWB recently announced it would move its weekly CWB Market Outlook to a for-fee service model.

For Canadian farmers, the outlook newsletter, including market analysis, weather and crop production information and analysis of derivative strategies, is available at $600 plus GST per crop year.

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