
Features

Respect underpins successful career in cattle business
As the Canadian Angus Association’s longtime commercial fieldman retires, Brian Good looks back on those who shaped his path and what he learned about an industry that is all about people

Winning over millennials
Overall millennials see beef production less favourably than other generations, but sharing positive stories and making personal connections can win longtime fans

People-focused approach pays off
Hands-on leadership and being open to continuous learning have made the difference for this feedlot management consultant

Finding synergy with farming, cattle and ethanol
Even with more than 50 years in the feeding business, Pound-Maker is still finding ways to dial in its various ag businesses

Focusing on the future while facing a pandemic
CCA president Bob Lowe reflects on the trials and silver linings of a tumultuous year

Milk fever in beef cows
Veterinary Case Study with Dr. Ron Clarke

Family inspires career as beef producer and vet
Lacey Tillotson and her husband Tim have complementary off-farm careers, and those professions influence how they manage their farm

Raising the right cow for the job
The McNary family focuses on efficient, low-input cattle and Longhorn genetics are one ingredient in their program’s success

2020 was ground zero for online cattle marketing, say producers
How two purebred cattle operations used social media to weather the COVID-19 pandemic storm

The economics of livestock and grass
Dallas Mount helps beef producers dial in their business practices, while also taking care of the land