Demand for beef is key in 2023

Prime Cuts with Steve Kay

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Reading Time: 3 minutes

Published: December 21, 2022

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While concerns about high food prices remain, there is reason to be optimistic about domestic beef consumption in 2023.

U.S. consumers in 2023 can anticipate greater availability of pork, broiler meat and turkey but less beef. Demand for all proteins will largely depend on consumer concerns about inflation and whether the U.S. economy has moved into a recession. Beef demand at retail and food service is robust. Beef currently has an advantage over pork and chicken at retail as average retail prices are trending below year-ago levels, while pork and chicken prices are trending higher. Beef prices are currently at their most competitive with the competing meats since 2017. 

U.S consumer demand for beef, pork and chicken was strong before the onset of the COVID-19 pandemic in early 2020. But it got even stronger as U.S. consumers stayed at home and cooked a lot more, especially beef as their meat treat to compensate for not going to their favourite steakhouse. Beef retail prices eventually reached record-high levels in October 2021. USDA’s All Fresh beef price averaged US$7.55 per pound and its Choice price averaged US$7.90 per pound. They began to decline after that and in September this year averaged US$7.32 per pound and US$7.60 per pound, respectively. These were down 1.1 per cent and 3.4 per cent, respectively, from September 2021. 

Of special interest is that retail demand for high-quality beef remains strong. The two largest sellers of USDA Prime beef, Costco and Walmart, both report that sales remain very robust. This is reflected in the price spread between the Prime and Choice beef wholesale cutouts reported by USDA each week. For the week ended October 28, the spread was US$86.44 per cwt after hitting a record of US$91.46 per cwt the week ended September 23. The bottom line is that American consumers continue to pay more for high-quality beef at both retail and food service, with the latter sector having mostly recovered sales and foot traffic after the effect of the COVID-19 pandemic. 

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About the author

Steve Kay

Contributor

A North American view of the meat industry. Steve Kay is publisher and editor of Cattle Buyers Weekly.

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