One Good, One Bad
The two Aussie-related articles in your November issue to me represented the best and worst in reporting. The Australian traceability story has some outlandish claims and no pretense of objectivity. The marketing story by contrast contains a lot of what looks like very credible and relevant information. One piece that caught my eye was that Japanese retail beef is packaged with a serial number identifying the animal and the farm it came from. Hey! We could do that. And we wouldn’t even need the tag tracking nonsense that is presently being considered. If an animal reaches the slaughter plant with his herd of origin tag in place we have all the information we need to identify his source. If the herd of origin ID tag has been lost no amount of tracking will replace that information. So let’s collect some important information and let tag-tracking join the long list of bad ideas. P. S. — Thanks to Rick Burton for his letter clarifying the Alberta Beef Producers position on traceability. Good luck in getting (it) through to our governments.
On the mark
I have just read your page-four editorial in the November edition of CANADIAN CATTLEMEN titled Verified beef production hits a wall. As the provincial co-ordinator for the VBP program in Alberta, I cannot tell you how much I appreciate your accurate and frank take on the state of the VBP program, and the importance to the Canadian beef industry to keep this program as a national initiative. Your message is a wake-up call the industry very much needs.
EILEEN LESLIE, PROVINCIAL CO-ORDINATOR
VERIFIED BEEF PRODUCTION
ALBERTA BEEF QUALITY STARTS HERE