A restaurant-goer snaps a photo of a dish featuring beef. Certified sustainable beef is gaining traction in the market place, but a supply crunch makes it tough for restaurants and retailers to meet demand.

Canadian Roundtable for Sustainable Beef faces supply crunch

As demand has increased for beef from certified-sustainable farms and ranches, supply has fallen behind

It’s been over 10 years since the Canadian Roundtable for Sustainable Beef was established, and though the roundtable has made progress, it has also run into challenges. While producer uptake in the program was strong at the start, it has petered off, causing concern. The roundtable’s goal is to encourage sustainable beef production in Canada, […] Read more







calf and cow in a green pasture

DNA testing can have value in commercial beef sector

Assessing the genetic potential for a number of factors can be helpful to producers

There is growing interest in the commercial beef industry around using DNA to inform selection decisions. While traditionally the realm of the seedstock industry, commercial DNA testing and changes in the way we manage cattle have led to some big changes in how we think about genetic selection. DNA testing, in broad terms, means using […] Read more


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