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Record Charolais bull sales

Purely Purebred, news from the June 2021 issue of Canadian Cattlemen

Charolais bull sales set 40-year records this season, as reported in the May issue of the Charolais Banner magazine. 

“The fall of 2020 and spring of 2021 bull sales recorded the highest average ever in the 40 years we have been compiling these results,” states publisher Helge By. “This indicates to me that Charolais were picking up market share as commercial producers saw the benefits of crossbreeding and the premium paid last fall for the identifiable Charcross calves. We also saw more commercial producers buying calving-ease Charolais bulls to breed their heifers.” 

In total, there were 102 sales across Canada. A total of 3,828 Charolais bulls were sold, 240 more bulls than ever before. The average moved up $760 to $6,699, with a total of $25.65 million — up over $4 million from last year. Complete results can be found in the May Charolais Banner which is free online at

About the author

National account manager

Mike Millar

As National account manager for Canadian Cattlemen, I work with all major accounts including equipment manufacturers, ad agency's and national breed associations. When I'm not busy working and promoting Canadian Cattlemen magazine, my family and I are running a purebred herd of Simmental cattle at Grandora, Sask.



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