On April 28, 2022, TrustBIX Inc. signed a master services agreement with JBS Food Canada ULC. The companies will work as trusted partners to grow sustainable beef production in Canada. These services support the evolution of the JBS Angus beef brand with full chain of custody data tracking and analysis by the Company’s proprietary platform, BIX, which supports the Canadian Roundtable for Sustainable Beef (CRSB) certified sustainable beef framework. Both companies believe in three pillars of sustainability and food integrity: economic viability, social responsibility, and environmental stewardship.
JBS is one of the world’s largest food companies, providing protein and food solutions to customers and consumers across the globe. Through an ongoing focus on quality, innovation, operational excellence and safety, JBS is committed to responsibly producing good food.
“Food integrity is at the core of the JBS Canada Advantage, therefore working with the TrustBIX team will enhance the JBS journey to provide unmatched quality and service, along with accountability and transparency. JBS looks forward to developing a sustainable Angus beef program for our retail customers. We believe in this partnership with TrustBIX and their commitment to our sustainable beef program,” said David Colwell, President of JBS Canada.
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“We are very proud to be selected by JBS Canada, part of the largest protein processing company in the world, to provide technological expertise utilizing our BIX platform to grow their sustainable beef program,” said Hubert Lau, CEO of TrustBIX.
As an innovative leader, TrustBIX provides agri-food traceability and chain of custody value solutions. The Company’s goal is to create a world where we trust more, waste less and reward sustainable behaviour by addressing consumer and agri-food business demands. The proprietary platform, BIX (Business InfoXchange system), is designed to create trust without compromising privacy through innovative, blockchain-derived use of technology and data.
