CCIA to deliver live cattle chain of custody verification for the Certified Sustainable Beef Framework

CCIA to deliver live cattle chain of custody verification for the Certified Sustainable Beef Framework

The Canadian Roundtable for Sustainable Beef (CRSB) is excited to announce that the Canadian Cattle Identification Agency (CCIA) will deliver live cattle chain of custody tracking for the Certified Sustainable Beef Framework.  After a significant two-year review of the program, CRSB is confident that working with the CCIA will enable consistent implementation of its chain […] Read more

L to R: John Stika (Certified Angus Beef), Marlene, Colton, Paula, Josee and Jean-Paul Monvoisin, Bruce Cobb (Certified Angus Beef).

CRSB holds AGM, Dunn wins auctioneer challenge

NewsMakers from the November 2023 issue of Canadian Cattlemen

NDP leader Wab Kinew is the incoming premier of Manitoba, taking over from Heather Stephenson and the Progressive Conservatives after the recent election. At press time, Kinew was still the premier-elect and had yet to announce his cabinet. However, the NDP’s ag critic, Diljeet Brar, was re-elected. Brar has ag extension experience with the Manitoba […] Read more


CCA reports: Trade, support programs and processing regs fill fall agenda

CCA reports: Trade, support programs and processing regs fill fall agenda

From the October 2023 issue of Canadian Cattlemen

The arrival of fall always brings a flurry of activity at the Canadian Cattle Association (CCA) and renewed energy to advance the key priorities of cattle producers. This year is no different and we have important work that needs to continue on many important policy fronts.  With the return of Parliament in mid-September, our tradition […] Read more

(HiltonFoods.com video screengrab)

U.K. firm to process meats in Canada for Walmart

Plant would be Hilton Foods' first in North America

A British-based firm processing proteins for the retail and foodservice sectors plans to set up shop somewhere in Eastern Canada, after reaching a deal to supply meat products to Walmart’s Canadian grocery business. Hilton Food Group announced Thursday it plans to open a new manufacturing plant in that region to supply Walmart Supercentres in Canada […] Read more


(Dave Bedard photo)

FCC offers sustainability incentive to beef producers

In a bid to boost sustainable beef production, the ag lender is presenting payments to its CRSB-certified customers

Cattle producers have a new partner in their sustainability drive. While momentum along the beef value chain has been steadily building since the creation of the Canadian Roundtable for Sustainable Beef (CRSB), a financial institution has now stepped up to encourage participation in the CRSB certification program. The concept is innovative and simple. Farm Credit […] Read more

The agreement is designed to support the evolution of JBS’ Angus beef brand.

TrustBIX announces agreement with JBS

On April 28, 2022, TrustBIX Inc. signed a master services agreement with JBS Food Canada ULC. The companies will work as trusted partners to grow sustainable beef production in Canada. These services support the evolution of the JBS Angus beef brand with full chain of custody data tracking and analysis by the Company’s proprietary platform, […] Read more


A meat display in a Canadian grocery store. More than 50 stakeholder groups, including the Canadian Forage and Grasslands Association and the Canadian Roundtable for Sustainable Beef, are helping to develop a National Index of Agri-Food Performance to build trust with consumers.

Canada’s first national agri-food sustainability index in the works

Agri-food stakeholders collaborating to position Canada as a sustainability leader, create market access opportunities

As people around the world demand proof that their food is sustainably produced, Canadian agri-food stakeholders are taking advantage of this opportunity to back up their sustainability claims together. The National Index of Agri-Food Performance, Canada’s first sustainability index that encompasses the entire agri-food sector, arose from the need to build greater trust with consumers […] Read more

The National Beef Sustainability Assessment provides concrete, science-based numbers to demonstrate the Canadian beef production system’s sustainability, especially concerning our environmental footprint.

CRSB launches update to National Beef Sustainability Assessment

The Canadian Roundtable for Sustainable Beef (CRSB) is calling on beef producers to contribute to sustainability benchmarking data collection by filling out a survey (available in English and French). What is the National Beef Sustainability Assessment? When the CRSB was established, it adopted the definition and guiding principles of beef sustainability from the Global Roundtable […] Read more