GFM Network News


Food consumers increasingly want to know how their food is produced, how animals are cared for, and want guarantees that beef is safe and has been produced in a sustainable way.

Tyson leads transparency push on beef production

Prime Cuts with Steve Kay

Consumers in the U.S. and Canada increasingly want to know how their food is produced. As far as beef is concerned, they want to know how animals are cared for, they want guarantees that beef is safe and that it has been produced in an environmentally sustainable way. Until now, the beef industries in both […] Read more

CBSA pilot shows steady third-quarter growth

Sustainability: News Roundup from the September 2018 issue of Canadian Cattlemen

Third-quarter results from the Canadian Beef Sustainability Acceleration (CBSA) pilot prove that this program is steadily increasing its supply of sustainably raised beef. Cargill recently announced that the CBSA pilot’s third quarter saw the production of more than one million pounds of beef sourced from certified sustainable producers. This is nearly double the initial volume […] Read more


The sustainability pilot has generated a lot of interest with buyers of beef.

Cattle producers can now take beef sustainability to the bank

Raising ‘certified sustainable’ beef earns producers a premium and McDonald’s is going all in

Four years after McDonald’s chose Canada to launch its landmark sustainable beef initiative, some producers and feedlots are happily cashing cheques for participating in that effort. And while the amounts so far have been fairly small, it’s a big plus for producers, say participants. “We started on that journey because we thought it was important […] Read more



Certified Sustainable Beef

The framework that puts oomph behind the words

The Certified Sustainable Beef Frame­­work released December 7 by the Canadian Roundtable for Sustainable Beef (CRSB) is the set of documents that Canadian beef producers and primary processors will be able to follow to prove their operations are sustainable, chart improvement through the years, and help consumers sort out questions about sustainability. Backing up a […] Read more

CCA Report: More access to China

From the January 2018 issue of Canadian Cattlemen

It took two trips to Beijing for Canadian Cattlemen’s Association (CCA) vice-president David Haywood-Farmer in late 2017, but it paid off with Prime Minister Trudeau and Chinese Premier Li Keqiang announcing expanded access for Canadian beef on December 4. On the first trip, the CCA participated in the Beijing portion of Agriculture and Agri-Food Minister […] Read more



Comment: Will sustainable beef pay?

[Updated: Sept. 14, 2017] – Finally. After years of discussion and planning and surveying and researching, the Canadian version of Verified Sustainable Beef is about to face its ultimate test in the marketplace. It begins this October with the soft launch of the Canadian Beef Sustainability Acceleration pilot in which Cargill, the Beef InfoXchange System […] Read more


VBP helps keep beef in the game

No one has to participate in the verified beef program, but consumers and the food industry are starting to call the shots

Les Johnston figures if he wants to continue to sell beef, and hopefully tap into top or higher-value markets, he needs to be able to show buyers as well as consumers he is doing a good job. The southern Saskatchewan rancher is a believer in the Canadian Verified Beef Production (VBP) program. He was doing […] Read more

Producer Bob Lowe says the Canadian beef industry needs to get behind producing verified sustainable beef.

Sustainable beef is within our grasp

McDonald’s Restaurant project set the tone for Canadian beef industry

Alberta cattleman Bob Lowe didn’t have to do any management back flips on his ranch to produce cattle that under a recently completed pilot project qualify as “verifiable sustainable beef.” He has always aimed to apply sound production and environmental practices with his 500-head commercial cow-calf operation and 7,000-head-capacity southern Alberta feedlot. He and family […] Read more