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Tag Archives sustainable beef

Walmart Canada bills itself as the first retailer in the country with an on-pack certified-sustainable claim for a line of beef products. (CNW Group/Walmart Canada)
Beef Cattle, Livestock

Walmart locks in CRSB claim for in-store beef brand

Chain to be first retailer in Canada with certified-sustainable label on pack

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The Canadian arm of Walmart has locked in enough of a supply of certified-sustainable beef to label its entire Your Fresh Market burger patty line accordingly. The retail giant announced Monday it’s now sourcing beef from “certified sustainable” farms and ranches according to standards set by the Canadian Roundtable for Sustainable Beef (CRSB). The company […] Read more
News, Newsmakers

New Cattlemen’s Young Leaders, roundtable elects committee execs

NewsMakers from the March 2021 issue of Canadian Cattlemen

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Cattlemen’s Young Leaders Dave Slingerland was raised on a feedlot and cow-calf operation near Coaldale, Alta. Growing up, Slingerland was very involved with 4-H. His love for cattle and their genetics led him to start Tempest Red Angus, a purebred Angus herd founded on heifers purchased for 4-H. It has grown to 25 registered cows […] Read more
In recent years, consumers have developed a heightened awareness regarding the source of their food, how it’s produced and its environmental impact.
Livestock, Nutrition

Giving credit where credit is due

Nutrition with John McKinnon

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If one were to take a poll of Canadian ranchers regarding their favourite restaurant, my guess is that A&W still would not rank particularly high. A lot of this animosity dates back to the natural beef campaign the company ran over the last five years. Many beef producers felt that this campaign, while extorting the […] Read more
The Rosetown Hutterite Colony aims to feed 90 per cent of its calves next year and market those animals to Ben’s Quality Meats in Picture Butte, Alta.
Beef Cattle, Features

Beef producers share insights into certification programs

Two beef producers talk about why they decided to certify their operations and the differences between the VBP+ and EU certification programs

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Canadian beef producers are rightfully proud of the cattle they raise. Due to the care they provide their animals and their environmental stewardship, this country’s farmers and ranchers produce arguably the best beef in the world. Increasingly, producers are turning to certification programs like Verified Beef Production Plus (VBP+) and various European Union (EU) certifications […] Read more
The Chop Burger is the first menu item from a full-service restaurant to receive the Canadian Roundtable for Sustainable Beef (CRSB) Certified Mark. (CNW Group/Chop Steakhouse + Bar)
Beef Cattle, Livestock

Beef sustainability: Playing the long game

Many in the beef supply chain are banking on strengthening demand for certified sustainable beef, through the pandemic and beyond

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One of the side effects of the current COVID-19 pandemic is that Canadians have begun to look at the world through a different lens. Priorities have shifted and lifestyles have been altered. Everyone from producers, to small businesses, to global agribusinesses are adjusting to a new-look marketplace. It’s meant a course correction for some organizations, […] Read more
Cargill and TrustBIX double down on sustainable beef efforts
News

Cargill and TrustBIX double down on sustainable beef efforts

Sustainable beef from certified farms and ranches is raised, processed and delivered with the future in mind

By
TrustBIX and Cargill signed a new agreement February 26, 2020 for TrustBIX to continue to provide chain-of-custody services that enable Cargill to offer sustainable beef sourcing to its Canadian customers. Cargill has and continues to develop multiple customer solutions that adhere to the Certified Sustainable Beef Framework.  The Certified Sustainable Beef Framework is an operation-level certification program developed by […] Read more
Harvey's Original Burger.
News, News Roundup

Harvey’s sourcing certified sustainable beef

Sustainability: News Roundup from the September 2019 issue of Canadian Cattlemen

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A Canadian restaurant chain is the next retailer to announce its commitment to sourcing sustainably raised beef in partnership with the Canadian Roundtable for Sustainable Beef (CRSB). Harvey’s Restaurants will now source part of the beef for its Original Burger in accordance with CRSB’s Certified Sustainable Beef Framework. Harvey’s already sources 100 per cent Canadian […] Read more
Cows in pasture
Cow-Calf, News, News Roundup

Cargill looking for cow-calf operators for sustainable beef program

Meat Packers: News Roundup from the February 2019 issue of Canadian Cattlemen

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Cargill has declared its sustainable beef pilot program a success and is now looking at long-term strategies for the program, Joel Crews of Meat + Poultry reports. Demand is outpacing supply in Cargill’s Canadian Beef Sustainability Acceleration program, the company says. The program is now looking for more producers, particularly cow-calf producers, to join. To […] Read more
Jeffrey Fitzpatrick-Stilwell from McDonald’s Canada, Jennifer Lambert of Loblaws, Carl Dean of Cactus Club Restaurants and Heather Tansey of Cargill with moderator Crystal Mackay of the Centre for Food Integrity brought their message on selling sustainable beef to the Roundtable annual meeting in Calgary.
Beef Cattle, Features

Better communication needed to sell consumers on sustainably raised beef

Misconceptions and false information about the beef industry further complicates what consumers know about beef production

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When you make your living in the cattle business, it’s difficult to imagine what the beef industry looks like from an outside perspective. This gap is a challenge when trying to gain a true sense of consumer perceptions of beef production. “One of the phrases I really like is that you can’t see the label […] Read more
The newly unveiled Canadian sustainable beef logo.
News, News Roundup

Canadian sustainable beef logo now available

Marketing: News Roundup from the Oct. 22 issue of Canadian Cattlemen

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A new logo will help Canadian consumers identify a beef product produced under certified sustainable standards. The Canadian Roundtable for Sustainable Beef (CRSB) officially launched its certification marks and the accompanying Communications, Claims and Labelling Guide on September 20 at its annual general meeting in Calgary. The marks and claims will be used in the […] Read more

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