GFM Network News


The Rosetown Hutterite Colony aims to feed 90 per cent of its calves next year and market those animals to Ben’s Quality Meats in Picture Butte, Alta.

Beef producers share insights into certification programs

Two beef producers talk about why they decided to certify their operations and the differences between the VBP+ and EU certification programs

Canadian beef producers are rightfully proud of the cattle they raise. Due to the care they provide their animals and their environmental stewardship, this country’s farmers and ranchers produce arguably the best beef in the world. Increasingly, producers are turning to certification programs like Verified Beef Production Plus (VBP+) and various European Union (EU) certifications […] Read more

The Chop Burger is the first menu item from a full-service restaurant to receive the Canadian Roundtable for Sustainable Beef (CRSB) Certified Mark. (CNW Group/Chop Steakhouse + Bar)

Beef sustainability: Playing the long game

Many in the beef supply chain are banking on strengthening demand for certified sustainable beef, through the pandemic and beyond

One of the side effects of the current COVID-19 pandemic is that Canadians have begun to look at the world through a different lens. Priorities have shifted and lifestyles have been altered. Everyone from producers, to small businesses, to global agribusinesses are adjusting to a new-look marketplace. It’s meant a course correction for some organizations, […] Read more


Cargill and TrustBIX double down on sustainable beef efforts

Sustainable beef from certified farms and ranches is raised, processed and delivered with the future in mind

TrustBIX and Cargill signed a new agreement February 26, 2020 for TrustBIX to continue to provide chain-of-custody services that enable Cargill to offer sustainable beef sourcing to its Canadian customers. Cargill has and continues to develop multiple customer solutions that adhere to the Certified Sustainable Beef Framework.  The Certified Sustainable Beef Framework is an operation-level certification program developed by […] Read more

Harvey's Original Burger.

Harvey’s sourcing certified sustainable beef

Sustainability: News Roundup from the September 2019 issue of Canadian Cattlemen

A Canadian restaurant chain is the next retailer to announce its commitment to sourcing sustainably raised beef in partnership with the Canadian Roundtable for Sustainable Beef (CRSB). Harvey’s Restaurants will now source part of the beef for its Original Burger in accordance with CRSB’s Certified Sustainable Beef Framework. Harvey’s already sources 100 per cent Canadian […] Read more


Demand for sustainable beef is outstripping supply.

Cargill looking for cow-calf operators for sustainable beef program

Meat Packers: News Roundup from the February 2019 issue of Canadian Cattlemen

Cargill has declared its sustainable beef pilot program a success and is now looking at long-term strategies for the program, Joel Crews of Meat + Poultry reports. Demand is outpacing supply in Cargill’s Canadian Beef Sustainability Acceleration program, the company says. The program is now looking for more producers, particularly cow-calf producers, to join. To […] Read more

Jeffrey Fitzpatrick-Stilwell from McDonald’s Canada, Jennifer Lambert of Loblaws, Carl Dean of Cactus Club Restaurants and Heather Tansey of Cargill with moderator Crystal Mackay of the Centre for Food Integrity brought their message on selling sustainable beef to the Roundtable annual meeting in Calgary.

Better communication needed to sell consumers on sustainably raised beef

Misconceptions and false information about the beef industry further complicates what consumers know about beef production

When you make your living in the cattle business, it’s difficult to imagine what the beef industry looks like from an outside perspective. This gap is a challenge when trying to gain a true sense of consumer perceptions of beef production. “One of the phrases I really like is that you can’t see the label […] Read more


The newly unveiled Canadian sustainable beef logo.

Canadian sustainable beef logo now available

Marketing: News Roundup from the Oct. 22 issue of Canadian Cattlemen

A new logo will help Canadian consumers identify a beef product produced under certified sustainable standards. The Canadian Roundtable for Sustainable Beef (CRSB) officially launched its certification marks and the accompanying Communications, Claims and Labelling Guide on September 20 at its annual general meeting in Calgary. The marks and claims will be used in the […] Read more

Food consumers increasingly want to know how their food is produced, how animals are cared for, and want guarantees that beef is safe and has been produced in a sustainable way.

Tyson leads transparency push on beef production

Prime Cuts with Steve Kay

Consumers in the U.S. and Canada increasingly want to know how their food is produced. As far as beef is concerned, they want to know how animals are cared for, they want guarantees that beef is safe and that it has been produced in an environmentally sustainable way. Until now, the beef industries in both […] Read more


CBSA pilot shows steady third-quarter growth

Sustainability: News Roundup from the September 2018 issue of Canadian Cattlemen

Third-quarter results from the Canadian Beef Sustainability Acceleration (CBSA) pilot prove that this program is steadily increasing its supply of sustainably raised beef. Cargill recently announced that the CBSA pilot’s third quarter saw the production of more than one million pounds of beef sourced from certified sustainable producers. This is nearly double the initial volume […] Read more

The sustainability pilot has generated a lot of interest with buyers of beef.

Cattle producers can now take beef sustainability to the bank

Raising ‘certified sustainable’ beef earns producers a premium and McDonald’s is going all in

Four years after McDonald’s chose Canada to launch its landmark sustainable beef initiative, some producers and feedlots are happily cashing cheques for participating in that effort. And while the amounts so far have been fairly small, it’s a big plus for producers, say participants. “We started on that journey because we thought it was important […] Read more