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Prime cuts

The tipping point between supply and demand
Beef Cattle, Prime cuts

The tipping point between supply and demand

Shrinking herds and longer-term consumer response to record beef prices will determine future

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You don’t have to be an economist to know when there is a tipping point in the balance between supply and demand. That point has come for the U.S. beef industry. Years of shrinking herds mean demand is outstripping the supply of cattle and beef. The result was a contra-seasonal, late-spring rally in feeder cattle […] Read more
COOL’s legal turn
Prime cuts

COOL’s legal turn

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The U.S. is ruled by laws and regulations. But the latter are often what have the most impact on businesses. That’s what happened with country-of-origin labelling. It’s also as difficult to overturn a regulation as it is to rescind a law. That’s why it’s remarkable that nine North American meat and livestock organizations, including the […] Read more
ground beef
Beef Cattle, Prime cuts

Focus on quality

The key for the industry is to keep producing beef of the highest-possible quality

By
If you live within driving distance of a Costco store, I recommend you look at its meat case at the back of the store. You will see a limited selection of cuts and ground beef, of high quality at a terrific price. Costco is the best example I know of satisfying the value equation for […] Read more
Prime cuts

Roller-coaster record ride

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It’s hard to tell which has been tougher this year in the U.S., to be a beef buyer or running a packing plant. For the first quarter of 2014 we saw the most volatile wholesale beef market since October 2003. Beef prices have been on a roller-coaster this year. They set new record highs at […] Read more
Cattle in a livestock pen.
Livestock, Prime cuts

The COOL nightmare

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Country-of-origin labelling (COOL) has become the North American meat industry’s nightmare that refuses to end. Just when the industry thinks resolution is in sight, hopes are dashed and the battle continues. Opponents and supporters have been deeply divided ever since the idea of COOL emerged in the late 1990s. It’s remarkable that this hasn’t divided […] Read more
Prime cuts

A year of change

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The year is relatively new and it already looks like one of significant change. Modest beef herd expansion in the U.S. might be underway. The battle over country-of-origin labelling (COOL) might be coming to an end. U.S. cattle and wholesale beef prices will break new records again this year. All these actions are positive for […] Read more
Prime cuts

COOL overconfidence?

A North American view of the meat industry

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It ain’t over till it’s over. Someone needs to remind Canadian Agriculture Minister Gerry Ritz of this as he ponders his next public pronouncement on mandatory country-of-origin labelling. Ritz raised eyebrows last month when he confidently predicted that the U.S. Congress, through a new Farm Bill, would repeal COOL. Ritz had come to the North […] Read more

Canadian Cattlemen Presents: Depth of Field

Glacier Farmmedia Podcast

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AGCanadaTV: In case you missed it; your national ag news recap for Sept. 5, 2025

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