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The McDonald’s “P.L.T.” sandwich in 2019. (CNW Group/McDonald’s Canada)
Crops, Pulses, Reuters

McDonald’s, Beyond Meat seen planning big U.S. McPlant expansion

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New York | Reuters — McDonald’s Corp. is planning a major expansion of its plant-based burger with Beyond Meat Inc. in the United States in 2022, according to two Wall Street analysts. The companies began testing the “McPlant” patty in eight McDonald’s U.S. locations in November. Those restaurants have been selling enough of the sandwiches […] Read more
Walmart Canada bills itself as the first retailer in the country with an on-pack certified-sustainable claim for a line of beef products. (CNW Group/Walmart Canada)
Beef Cattle, Livestock

Walmart locks in CRSB claim for in-store beef brand

Chain to be first retailer in Canada with certified-sustainable label on pack

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The Canadian arm of Walmart has locked in enough of a supply of certified-sustainable beef to label its entire Your Fresh Market burger patty line accordingly. The retail giant announced Monday it’s now sourcing beef from “certified sustainable” farms and ranches according to standards set by the Canadian Roundtable for Sustainable Beef (CRSB). The company […] Read more
The McDonald’s “P.L.T.” (CNW Group/McDonald’s Canada)
Crops, Pulses, Reuters

McDonald’s to make its own ‘McPlant’ items

Beyond Meat says co-created patty

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Reuters — Burger chain McDonald’s on Monday decided to debut its own plant-based meat alternatives line called “McPlant” in 2021, including a patty that Beyond Meat subsequently said it helped co-create. “Beyond Meat and McDonald’s co-created the plant-based patty which will be available as part of their McPlant platform,” a Beyond Meat spokesperson said in […] Read more
(Dave Bedard photo)
Beef Cattle, Livestock

McDonald’s resuming all-Canadian beef supply

'Supply adjustment' ends next month, company says

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Updated, Aug. 18 — McDonald’s Canada’s pandemic-related “supply adjustment,” in which the burger chain cut its Canadian beef purchases to below 100 per cent, is set to end next month. The Canadian arm of the U.S. fast food giant announced Thursday it will resume its pre-pandemic policy of sourcing 100 per cent Canadian beef, starting […] Read more
One of the centrepieces of Burger King’s #CowsMenu campaign is a video directed by Michel Gondry featuring U.S. singer and yodeler Mason Ramsey. (Burger King video screengrab via YouTube)
Finishers, Livestock

U.S. beef ranchers sour on Burger King lemongrass ration

RBI arm launches '#CowsMenu' program, 'Reduced Methane' Whopper

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A new U.S. sustainability campaign from one of the world’s biggest fast food chains, training its lens on beef cattle passing gas, has “disappointed” some cattle producers while also proposing its own new feedlot ration as a way to help cut emissions. Burger King, owned by Toronto-based Restaurant Brands International, on Tuesday launched the “#CowsMenu” […] Read more
(Photo courtesy A&W Canada)
Beef Cattle, Livestock

A+W starts move to all-grass-fed, all-Canadian beef

Suppliers lined up to begin transition this spring

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Canadian burger chain A+W’s next move to distinguish its menu in a crowded quick-service market will be a connection to the regenerative ag movement, as it sets itself up with an all-Canadian and all-grass-fed beef supply. The Vancouver-based chain, which includes almost 1,000 restaurants across Canada, announced Monday it’s “making a commitment to exclusively source […] Read more
Wendy’s Canada said its new pea-based Plantiful “ensures flexitarians have a protein alternative that is full of taste.” (CNW Group/Wendy’s Restaurants of Canada photo)
Crops, Peas, Pulses

Wendy’s launches Canadian-made plant-based burger

Pea protein patty developed 'in-house,' company says

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Burger chain Wendy’s has set out to meet what it says is now an “expectation” in the Canadian quick-service dining sector, with a new pulse crop-based burger. The U.S. chain’s Canadian arm on Thursday announced it has launched a plant-based burger it calls the Plantiful at its 380-plus Canadian stores, using a patty it described […] Read more
Tim Hortons had a nationwide rollout for Beyond Sausage Egg + Cheese, Beyond Sausage Farmer’s Wrap and Beyond Sausage Lettuce Tomato sandwiches on its breakfast menu in June 2019. (CNW Group/Tim Hortons)
Crops, Pulses, Reuters

Tim Hortons pulls Beyond Meat products from Ontario, B.C.

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Reuters — Restaurant Brands International’s Tim Hortons said on Tuesday it has removed Beyond Meat’s products from its coffee and donut shops in Ontario and British Columbia. This comes after the coffee and breakfast chain cut Beyond Meat’s burgers and sandwiches from its menu in September from all of Canada except the two provinces. “We […] Read more
(Subway video screengrab via YouTube)
Crops, Peas, Pulses

Subway, McDonald’s expand Beyond Meat rollouts in Canada

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Major fast-food chains McDonald’s and Subway are both expanding their rollouts of plant-based Beyond Meat products in Canada, beyond the range of their initial tests. McDonald’s Canada announced Wednesday it will expand the test marketing of its “P.L.T.” burger from its 28 stores in London, Ont. to also include 52 in Kitchener-Waterloo, Guelph and surrounding […] Read more

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