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Tag Archives Canada Beef

Representatives from Canada Beef in Japan alongside Alberta Premier Danielle Smith (centre).
Beef Cattle, Canada Beef, Comment/Columns

Canada Beef keeps its foot on the gas with market development

Keeping up with Canada Beef: From the June 2025 issue of Canadian Cattlemen

By ,
With the recent Canadian election now behind us and trade discussions set to resume between Canada and the U.S., Canada Beef remains focused on its mandate: to continually respond to the needs of our stakeholders by promoting Canadian beef, enhancing consumer awareness, driving consumption and identifying new market opportunities worldwide. More than ever, generic marketing […] Read more
Canada Beef placed a wrap on the exterior of a Toronto transit bus in a recent marketing campaign to encourage Canadians to buy Canadian beef products.
Beef Cattle, Canada Beef, Comment/Columns

Canada Beef invests in market diversification, domestic demand to counter U.S. trade turmoil

Keeping up with Canada Beef (from the May 2025 issue of Canadian Cattlemen)

By
The uncertainty unleashed by the U.S. administration’s reciprocal tariffs on April 2 created unpredictability and roiled markets worldwide. Canada’s cattle industry was left out of the so-called U.S. “Liberation Day” tariffs due to the carve-out for products that comply with the United States-Canada-Mexico Agreement (USMCA). These products, which include Canadian live cattle and beef, will […] Read more
Campaign marketing creative that Canada Beef is using to support Canada’s beef sector and its producers.
Beef Cattle, Canada Beef, Comment/Columns

Canada Beef enacts plan in face of U.S. tariff uncertainty 

Keeping up with Canada Beef (from the April 2025 issue of Canadian Cattlemen)

By
Canada Beef recently provided readers with a high-level overview of its proposed $3.5 million Trade Disruption Response Plan, developed with industry to address the widespread implications to the Canadian beef industry should the U.S. impose tariffs on Canadian beef and cattle. This month, we share some of the actions already underway in domestic and international […] Read more
burger it forward logo with hamburgers grilling in the background
Beef Cattle, Canada Beef, Comment/Columns

Canada Beef responds to U.S. tariff threat

Keeping Up With Canada Beef (from the March 2025 issue of Canadian Cattlemen)

By
As readers are no doubt aware, on February 3, 2025, the Canadian and U.S. governments announced a 30-day pause on the imposition of 25 per cent tariffs on imported goods from each other. A week later, the U.S. imposed 25 per cent tariffs on all steel and aluminum imports, including from Canada, effective March 12. […] Read more
Canada Beef's Eric Bienvenue and Deana Kao joined the Canadian Cattle Association’s Nathan Phinney and Jennifer Babcock on the Team Canada trade mission to Indonesia and the Philippines, led by Minister of Export Promotion, International Trade and Economic Development Mary Ng.
Beef Cattle, Canada Beef, Comment/Columns

Trade missions, ‘Burger it Forward’ and more

Keeping Up With Canada Beef

By
February is always an interesting time for Canada Beef. From a business planning perspective, it signals the final approach to the March 31 finish line for the current fiscal year. Canada Beef’s focus on keeping beef on people’s dinner plates at home and abroad remains keen as the fiscal year winds down and we go […] Read more
The Canada Beef roadshow visits Angus Park in Korea.
Canada Beef, News

Building demand for Canadian beef at home and abroad

Keeping Up with Canada Beef

By
Demand-building initiatives for Canadian beef were a priority focus for Canada Beef during the third quarter of our fiscal year. The team presented several workshops to partners visiting Canada from major export markets in Latin America and Asia, led a roadshow tour of Japan and Korea, and participated in the Team Canada trade mission to […] Read more
beef packages in a grocery store
News, The Industry

Canada Beef highlights role of beef in healthy diet

By
Beef consumption is a common metric often used as a proxy for the assessment of the healthfulness of a diet. The notion that red meat is consumed in excessive amounts is pervasive, and this belief shapes diet recommendations advising consumers to reduce their red meat intake. A new factsheet1, developed by the nutrition team at […] Read more
L-R: Eric Bienvenue, Cargill manager Lui Paolini and Canada Beef executive vice-president Mark Klassen at Cargill facilities in Guelph, Ont.
Beef Cattle, Comment/Columns, News

Promoting the Canadian beef advantage

Keeping Up With Canada Beef

By
Fall is one of the busiest periods in the Canadian beef industry, and I’ve been fortunate to be able to experience this part of the cattle cycle first-hand. At the end of September, I toured Lethbridge County, home to some of Canada’s largest feedlots and situated near some of the country’s largest meat packers and processors, […] Read more
Promotional image for Canada Beef's "Pick the beef with the leaf' campaign.
Beef Cattle, Comment/Columns, News

Canada Beef plans for future after busy first year

Keeping Up With Canada Beef

By
October marks the first anniversary of my joining the Canada Beef team, initially as incoming president under the tutelage of president Michael Young and later, upon his planned retirement, as president. I’ve learned a lot about the beef industry in this first year, starting with an introduction to the industry from the team and followed […] Read more

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