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“Burger it Forward” sees growth in year two

When the beef industry expressed interest in a tangible way to give back to local communities, Canada Beef stepped up to the challenge. February 2024 marked the second year of their annual “Burger it Forward” initiative, where participating restaurants across Canada offer feature burgers. For every burger purchased, Canada Beef donates the equivalent of one […] Read more



Market Intelligence Update from Canada Beef: U.S. imports of Canadian beef see continued growth

Market Intelligence Update from Canada Beef: U.S. imports of Canadian beef see continued growth

Sales of Canadian beef In August, U.S. imports of Canadian beef moved higher for the second consecutive month. August beef imports totalled 85.4 million pounds (38,755 tonnes) carcass weight, four per cent higher than August 2022 and three per cent higher than the five-year average for August. August is typically the peak month for Canadian […] Read more

A trade show booth featuring Canadian beef in Japan.

Market intelligence update from Canada Beef: Japan’s beef imports drop due to stagnant consumption

Domestic consumption of beef in Japan has been stagnant. Inflationary pressure and declining household income are forcing consumers to be more price-conscious and shifted some demand to less expensive products such as pork or chicken. According to a household survey by the Ministry of Internal Affairs and Communications, per capita beef consumption was 164 grams […] Read more



Canada Beef launches its ‘Cuts by Colour Guide’

Canada Beef launches its ‘Cuts by Colour Guide’

News Roundup: Guide to support cattle producers marketing their own beef

The Cuts by Colour Guide, powered by the Canadian Beef Information Gateway, was launched by Canada Beef in June to help cattle producers who sell beef directly to consumers. The guide is also suitable for use by small butchers and abattoirs. The guide is in poster format (24″ x 18″) and has colour coding and […] Read more



While concerns about high food prices remain, there is reason to be optimistic about domestic beef consumption in 2023.

Market Intelligence Update from Canada Beef: Retail beef prices support Canadian consumption

Amid food cost concerns in Canada, the average retail beef price throughout the second half of 2022 has been historically competitive with retail pork and chicken prices. The competitive retail beef price contributes to higher projected beef consumption for 2022. A sharp correction in the average retail beef price from September to October 2022 was […] Read more