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Reg Schellenberg.
CCA reports, News

CCA reports: Honouring Reg Schellenberg’s legacy

From the January 2023 issue of Canadian Cattlemen: Also, Indo-Pacific Strategy good news for Canadian beef sector

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Last year ended on a very difficult note. The Canadian cattle community lost a tremendous leader, mentor and friend, with the sudden passing of Reg Schellenberg, president of the Canadian Cattle Association (CCA). Reg’s leadership and passion for our industry will be missed around the board table and at industry meetings and events. He cared […] Read more
Reg Schellenberg on the ranch near Beechy, Sask.
Comment

Comment: Remembering Reg Schellenberg

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I was shocked and saddened to learn that Reg Schellenberg died suddenly in December. He seemed to me like a man who had plenty of time ahead of him. While talking about Reg with a colleague, we wondered whether people fully appreciate how much people like him give to the industry through the boards they’ve […] Read more
Reg Schellenberg passed away suddenly on Dec. 2, 2022.
CCA reports, News

CCA reports: Year in review

From the December 2022 issue of Canadian Cattlemen

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Editor’s Note: On. Dec. 2, 2022, Reg Schellenberg passed away suddenly. This column was written and sent to the printer prior to his passing. It reflects many of his priorities and concerns as Canadian Cattle Association president and highlights the issues he and his colleagues at the association dealt with in recent months — and […] Read more
Reg Schellenberg. (Schellenberg family photo via Canadian Cattlemen)
Beef Cattle, Livestock

Canadian Cattle Association president Reg Schellenberg dies

Saskatchewan rancher had led CCA since March

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Updated, Dec. 7 — Western Saskatchewan rancher Reg Schellenberg, who had led the national organization representing Canada’s beef cattle producers since March this year, died suddenly Friday at age 63. The Canadian Cattle Association reported Schellenberg’s death in a release Saturday, adding that the association’s current vice-president, rancher Nathan Phinney of Sackville, N.B., will now […] Read more
Along with creating a culture of safety, the beef industry aims to cut serious, fatal and fatigue-related incidents by 1.5 per cent per year by 2030 and support education, awareness and improvements in farm and ranch safety.
CCA reports, News

CCA reports: A snapshot of the Sustainable Canadian Agricultural Partnership

From the September 27, 2022 issue of Canadian Cattlemen

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Advocacy is a big part of what we do and how we communicate recommendations to policy-makers matters. The Canadian Cattle Association (CCA) takes a team approach, and we strive to share how current and emerging issues can affect the various sectors within our industry. Our goal is to always bring workable solutions to government for […] Read more
(GFM Staff photo)
CCA reports, News

CCA reports: A new brand and some good news

From the August 2022 issue of Canadian Cattlemen

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It’s been an eventful couple of months, to say the least. There is a great deal of positive news to share with you. On the heels of a very successful public and government affairs campaign to secure an exemption from front-of-package labelling on ground beef, we launched a new brand and name in early July. […] Read more
(GFM Staff photo)
Beef Cattle, Livestock

National cattle producer group rebrands

Former Canadian Cattlemen's Association renamed

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Canada’s national beef cattle producer body is rebranding under a slightly shorter new name that serves in part to clear away any potential whiff of a guys-only club. The organization formerly known as the Canadian Cattlemen’s Association on Thursday launched what it describes as a “a new brand identity, highlighting the strong and diverse group […] Read more

Canadian Cattlemen Presents: Depth of Field

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AGCanadaTV: In case you missed it; your national ag news recap for Sept. 5, 2025

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