(Photo courtesy Canada Beef Inc.)

CCA reports: Maintaining trade momentum

Beef exports showing record-level growth

Trade is a bright spot for the Canadian beef industry. We have seen incredible gains in our international trade file over the years. For our sixth straight year in a row, we’ve seen record growth in our exports. Exports have added C$1,044 per animal in value (five-year average) through selling into international markets. But this […] Read more

(GFM Staff photo)

CCA reports: A new brand and some good news

From the August 2022 issue of Canadian Cattlemen

It’s been an eventful couple of months, to say the least. There is a great deal of positive news to share with you. On the heels of a very successful public and government affairs campaign to secure an exemption from front-of-package labelling on ground beef, we launched a new brand and name in early July. […] Read more


(GFM Staff photo)

National cattle producer group rebrands

Former Canadian Cattlemen's Association renamed

Canada’s national beef cattle producer body is rebranding under a slightly shorter new name that serves in part to clear away any potential whiff of a guys-only club. The organization formerly known as the Canadian Cattlemen’s Association on Thursday launched what it describes as a “a new brand identity, highlighting the strong and diverse group […] Read more

Significant and persistent market access barriers continue to negatively affect the Canadian beef industry and the broader agricultural sector.

CCA reports: CCA pushing forward on global trade

From the June 2022 issue of Canadian Cattlemen

A six-year streak of hitting record export values for Canadian beef is an impressive feat with total beef exports reaching $4.5 billion in 2021! We are proud to be a world leader in producing high-quality, sustainable beef, with over 50 per cent of our production being exported to over 58 countries. Trade adds significant value […] Read more


(Photo courtesy Canada Beef Inc.)

Now is not the time to vilify ground meat, says Canadian Cattlemen’s Association of proposed food labels

Health Canada is proposing regulations which would require ground beef sold at retail to carry a “high in saturated fat” warning label. Ground beef should be exempt from Health Canada’s proposed front-of-package labelling like other nutritious foods, such as single-ingredient meat, milk, eggs, vegetables and fruit. Canadians consume approximately half of their calories from nutrient-poor […] Read more

Reg Schellenberg.

CCA reports: New president outlines priorities

From the May 2022 issue of Canadian Cattlemen

Being elected president of the Canadian Cattlemen’s Association (CCA) at our annual general meeting on March 25 is an honour. It’s a role that I do not take lightly and since joining CCA’s board in 2010, I have seen first-hand the commitment and hard work put in by past CCA presidents. I am proud of […] Read more


CCA reports: Canadian livestock producers recognized for environmental efforts at UN Food Systems Summit

CCA reports: Canadian livestock producers recognized for environmental efforts at UN Food Systems Summit

From the November 2021 issue of Canadian Cattlemen

In a business with many challenges outside of our control, resiliency often comes from looking for the silver lining. For this year, the drought meant hardships managing feed supplies for cattle and a low-yielding harvest in many areas of the country. However, with the crops in the bins earlier than usual for many and weaning […] Read more

(Photo courtesy Canada Beef Inc.)

Trade expansion may mean growth for Canadian beef industry

Recent interest in trade expansion is encouraging to the beef industry, says the Canadian Cattlemen’s Association (CCA).  In September, both Taiwan and China formally applied to join the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), which currently includes Canada, Australia, Brunei, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore and Vietnam. Britain began negotiating […] Read more


CCA reports: Stewardship, mentorship and resilience

CCA reports: Stewardship, mentorship and resilience

From the October 2021 issue of Canadian Cattlemen

As we settle into the cool fall temperatures, with weaning season well underway on our operations, summer now seems a distant memory. However, the effect of this year’s devastating drought continues to be very challenging for producers in the West. While the rain in August and September across the Prairies did provide some relief in […] Read more

cattleman on a horse

CCA reports: CCA teams up on everything from drought to UN Summit

From the September 2021 issue of Canadian Cattlemen

The cattle industry is known for its tight-knit community, and our ability to join forces and work together is never more apparent than during times of crises. This summer, drought has stricken farms and ranches all the way from B.C. to Ontario. While the magnitude of this disaster is concerning, its widespread scope has allowed […] Read more