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A restaurant-goer snaps a photo of a dish featuring beef. Certified sustainable beef is gaining traction in the market place, but a supply crunch makes it tough for restaurants and retailers to meet demand.
Marketing, News

Canadian Roundtable for Sustainable Beef faces supply crunch

As demand has increased for beef from certified-sustainable farms and ranches, supply has fallen behind

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It’s been over 10 years since the Canadian Roundtable for Sustainable Beef was established, and though the roundtable has made progress, it has also run into challenges. While producer uptake in the program was strong at the start, it has petered off, causing concern. The roundtable’s goal is to encourage sustainable beef production in Canada, […] Read more
CCIA to deliver live cattle chain of custody verification for the Certified Sustainable Beef Framework
News, News Roundup

CCIA to deliver live cattle chain of custody verification for the Certified Sustainable Beef Framework

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The Canadian Roundtable for Sustainable Beef (CRSB) is excited to announce that the Canadian Cattle Identification Agency (CCIA) will deliver live cattle chain of custody tracking for the Certified Sustainable Beef Framework.  After a significant two-year review of the program, CRSB is confident that working with the CCIA will enable consistent implementation of its chain […] Read more
(Dave Bedard photo)
Features

FCC offers sustainability incentive to beef producers

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In a bid to boost sustainable beef production, the ag lender is presenting payments to its CRSB-certified customers

Cattle producers have a new partner in their sustainability drive. While momentum along the beef value chain has been steadily building since the creation of the Canadian Roundtable for Sustainable Beef (CRSB), a financial institution has now stepped up to encourage participation in the CRSB certification program. The concept is innovative and simple. Farm Credit […] Read more
Farm Credit Canada is offering up to $2,000 in incentives to its customers who are CRSB-certified.
Beef Cattle, Cow-Calf, Livestock, News

Farm Credit Canada offers incentives to its CRSB-certified customers

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Farm Credit Canada (FCC) has announced an incentive program for producers who are certified through the Canadian Roundtable for Sustainable Beef (CRSB). “How it works is if you are an FCC customer, and you are already certified, you’re eligible for the FCC incentive payment,” says Curtis Grainger, director of lending products and sustainability programs with […] Read more
The Van Osch family market most of their cattle to Cargill’s facility in Guelph, Ont.
Beef Cattle, Livestock

Finding opportunity in sustainability

From a cow-calf operation in Alberta to a feedlot in Ontario, these beef producers are finding benefits in becoming certified sustainable

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It’s the “right thing to do” for the Van Osch family at their feedlot, and so they belong to the Canadian Roundtable for Sustainable Beef (CRSB) program.  The Blairs do it for the future of the Canadian beef industry.  Both farms exemplify the kind of commitment seen all across Canada to raising beef sustainably. Becoming […] Read more
News, Purely Purebred

Dayna Cameron joins Canadian Roundtable for Sustainable Beef

Purely Purebred, news from the August 2021 issue of Canadian Cattlemen

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The Canadian Roundtable for Sustainable Beef is delighted to welcome Dayna Cameron to the team as communications specialist.  Raised on a beef operation in Alberta, Cameron brings with her a love of agriculture storytelling, coupled with a business degree from Mount Royal University in Calgary.  Cameron actively helps run the family pedigreed seed, purebred cattle […] Read more
As the pandemic pushed millennials to hone their culinary skills, Canada Beef provided everything from recipes to tips on cooking and storing beef.
Beef Cattle, Features

A demographic ready for a connection

Millennials respond positively to messages about nutrition and convenience of beef, especially when they hear it from third parties

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This is the second instalment in a three-part series on millennial consumers and the opportunities for the Canadian beef producers in better understanding this demographic. Look for Part Three in the March 2021 issue of Canadian Cattlemen. You can read Part One here. When it comes to purchasing and consuming Canadian beef, millennials make a […] Read more
JBS strikes deal with Japanese food company
News, News Roundup

JBS strikes deal with Japanese food company

News Roundup from the December 2020 issue of Canadian Cattlemen

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JBS Foods Canada has struck a partnership with a leading food company in Japan. JBS will be tapping its existing brands, such as Northern Gold, which is certified to the standards of the Canadian Roundtable for Sustainable Beef. JBS will also draw on its Canadian Diamond Black Angus brand, verified by the Canadian Angus Association, […] Read more
(File photo by Allan Dawson)
Beef Cattle, Livestock

Beef sector aims for new 2030 targets

Organizations involved in Canada's National Beef Strategy have announced new goals for the beef sector for the next decade

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The Canadian beef industry has new benchmarks to reach for in the next decade. The organizations involved in Canada’s National Beef Strategy — the Canadian Cattlemen’s Association, Canada Beef Breeds Council, Beef Cattle Research Council, Canada Beef, The National Cattle Feeders’ Association, Canadian Meat Council and Canadian Roundtable for Sustainable Beef have announced new 2030 […] Read more

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