File photo of cattle on pasture northeast of Calgary. (James_Gabbert/iStock/Getty Images)

CCA leans into relationships, at home and abroad

The success of our work can often be attributed to our focus on relationships. The Canadian Cattle Association (CCA) puts significant effort into investing and building relationships within our industry, the broader agricultural community and with policymakers and influencers here at home and on the world stage, to help advance the priorities of Canadian cattle […] Read more

(Photo courtesy Canada Beef Inc.)

CCA reports: Maintaining trade momentum

Beef exports showing record-level growth

Trade is a bright spot for the Canadian beef industry. We have seen incredible gains in our international trade file over the years. For our sixth straight year in a row, we’ve seen record growth in our exports. Exports have added C$1,044 per animal in value (five-year average) through selling into international markets. But this […] Read more


Reg Schellenberg. (Schellenberg family photo via Canadian Cattlemen)

Canadian Cattle Association president Reg Schellenberg dies

Saskatchewan rancher had led CCA since March

Updated, Dec. 7 — Western Saskatchewan rancher Reg Schellenberg, who had led the national organization representing Canada’s beef cattle producers since March this year, died suddenly Friday at age 63. The Canadian Cattle Association reported Schellenberg’s death in a release Saturday, adding that the association’s current vice-president, rancher Nathan Phinney of Sackville, N.B., will now […] Read more

(GFM Staff photo)

CCA reports: A new brand and some good news

From the August 2022 issue of Canadian Cattlemen

It’s been an eventful couple of months, to say the least. There is a great deal of positive news to share with you. On the heels of a very successful public and government affairs campaign to secure an exemption from front-of-package labelling on ground beef, we launched a new brand and name in early July. […] Read more


(GFM Staff photo)

National cattle producer group rebrands

Former Canadian Cattlemen's Association renamed

Canada’s national beef cattle producer body is rebranding under a slightly shorter new name that serves in part to clear away any potential whiff of a guys-only club. The organization formerly known as the Canadian Cattlemen’s Association on Thursday launched what it describes as a “a new brand identity, highlighting the strong and diverse group […] Read more

Reg Schellenberg.

CCA reports: New president outlines priorities

From the May 2022 issue of Canadian Cattlemen

Being elected president of the Canadian Cattlemen’s Association (CCA) at our annual general meeting on March 25 is an honour. It’s a role that I do not take lightly and since joining CCA’s board in 2010, I have seen first-hand the commitment and hard work put in by past CCA presidents. I am proud of […] Read more


A man reacts as protestors continue blocking access to the Ambassador Bridge at Windsor, Ont. on the evening of Feb. 11, 2022. (Photo: Reuters/Carlos Osorio)

Farm and agrifood groups press for clear border crossings

Injunction granted to clear Ambassador Bridge blockade

Groups representing Canada’s farm and agrifood sectors want to see an “immediate” end to multiple border blockades thrown up in recent weeks by protestors in three provinces — while the auto sector has secured a court order that one blockade be taken down. The Canadian Federation of Agriculture, Canadian Agri-Food Trade Alliance, Canadian Cattlemen’s Association, […] Read more

A Western blot analysis, used to detect specific proteins in tissue samples, is used to confirm BSE in cattle. (Peggy Greb photo courtesy ARS/USDA)

OIE ruling turns page on BSE in Canada

Canada's BSE status upgraded to 'negligible risk'

The international body overseeing countries’ animal disease control measures has assigned Canada the lowest level of risk for bovine spongiform encephalopathy (BSE) — a move which stands to help clear away lingering trade barriers against Canadian beef. The World Organization for Animal Health (OIE) on Thursday announced it has delivered “negligible risk” status for BSE […] Read more


File photo of cattle grazing on Prince Edward Island. (ArodPEI/iStock/Getty Images)

Eastern drought zones set for livestock tax deferrals

Regions designated in P.E.I., N.S., N.B., Quebec

In a decision that may have come late for some, New Brunswick, Prince Edward Island and parts of southeastern Quebec and northwestern Nova Scotia have been declared drought zones for eligible livestock producers’ 2020 tax purposes. The federal government on Monday released its list and map of prescribed drought regions where tax deferral on sales […] Read more

(Thinkstock photo)

Federal budget plays to mixed reviews from ag groups

Funding for green initiatives, carbon pricing rebate plan hailed

The Canadian Federation of Agriculture (CFA) says it is “pleased” the 2021 federal budget included some of the recommendations it had made. Finance Minister Chrystia Freeland’s first budget, released April 19, included significant spending to help producers transition to a greener economy and cited agriculture as a foundational pillar of Canada’s future. “CFA will be […] Read more