(Photo courtesy Canada Beef Inc.)

CCA reports: Maintaining trade momentum

Beef exports showing record-level growth

Trade is a bright spot for the Canadian beef industry. We have seen incredible gains in our international trade file over the years. For our sixth straight year in a row, we’ve seen record growth in our exports. Exports have added C$1,044 per animal in value (five-year average) through selling into international markets. But this […] Read more

“Half of our cattle goes south, and when that (COOL) happened, it really reduced the amount of packer capacity for Canadian cattle.” – Melanie Wowk.

Country-of-origin labelling discussion re-emerges in U.S.

Some American ranchers are ‘making a lot of noise’ but odds of a return to COOL law seem slim

Glacier FarmMedia – Mandatory country-of-origin labelling (COOL) is gone, but there’s a new effort by American beef producers wanting to bring it back. “It’s still hugely on our radar,” said Alberta Beef Producers chair Melanie Wowk. “When COOL was first instituted in 2003, it was costing us about $600 million a year, so I think […] Read more


A key part of R-CALF’s WTO-compliant proposal is forcing mandatory country-of-origin labelling for all food service beef and processed or prepared beef dishes.

Dittmer: R-CALF still considers mCOOL salvation

Free Market Reflections with Steve Dittmer

It is astonishing, really, that R-CALF does not exist in a Communist country, because they seem totally ignorant of free market economics. They do not understand any other segments of a production chain besides themselves but really prefer a command-and-control economy, directed by… themselves, of course. They have not given up on mCOOL, despite a […] Read more

The Capitol Building in Washington, DC.

CCA Report: Preparing for change

From the January 2017 issue of Canadian Cattlemen

As the January 20 inauguration of president-elect Donald Trump approaches, the Canadian Cattlemen’s Association (CCA) is also preparing for the transition. We have worked hard over the years to build strong relationships with American industry and government officials and we will continue to do so. One of the early questions is obviously related to the […] Read more


A U.S. Customs and Border Protection agent monitors the Canada/U.S. border near Sweet Grass, Montana, about 100 km southeast of Lethbridge. (CBP.gov)

Guenther: Canada’s beef export sector waiting, watching

As speculation swirls around U.S. President-elect Donald Trump’s promise to renegotiate NAFTA, officials with Canada’s beef industry are taking a measured approach. They’re not ignoring the possibility of trade disruptions in the U.S., said Ryder Lee, CEO of the Saskatchewan Cattlemen’s Association — “but neither are we lighting our hair on fire yet at each […] Read more

(Photo courtesy Canada Beef Inc.)

Cattle producers urge trade fight if Trump revives COOL

Winnipeg | Reuters — Canadian cattle producers will urge Ottawa to retaliate against the U.S. if the incoming Trump administration imposes a meat labelling program it views as discriminatory, restarting a six-year trade battle, an industry group said on Wednesday. U.S. news network CNN reported on Tuesday that a memo drafted by President-elect Donald Trump’s […] Read more


(Canada Beef Inc. photo)

Mexico halts bid for COOL retaliation

Mexico City | Reuters — Mexico has halted a bid to impose retaliatory trade measures on the U.S. over meat labeling rules after U.S. lawmakers repealed them this week, a Mexican government official said. Mexico had announced earlier this month it would start internal procedures to strip benefits from some U.S. agricultural and industrial imports, […] Read more

(Photo courtesy Canada Beef Inc.)

U.S. Congress repeals COOL on beef, pork

The U.S. Senate and House of Representatives have both approved a repeal of the government’s six-year old mandatory country-of-origin labelling (COOL) laws on beef and pork. Tucked into an omnibus appropriations bill put before Congress Friday, the repeal shuts the door on a major irritant in North American trade relations and is expected to curb […] Read more


(Photo courtesy Canada Beef Inc.)

Clock ticking to avoid North American food fight

Winnipeg | Reuters –– The North American spat pitting Canada and Mexico against the U.S. over meat labels has sown confusion among producers and shippers in all three countries, with a trade war potentially just weeks away. The World Trade Organization on Monday authorized Canada and Mexico, the biggest markets for exported U.S. goods, to […] Read more