a plant worker washing a beef carcass

Canadian beef exporters breathe a sigh of relief

Prime Cuts with Steve Kay

I could almost hear the huge sighs of relief coming from Canadian livestock and meat producers on April 2 when U.S. President Trump announced he was imposing a new 10 per cent tariff on all imports. That’s because goods that comply with the U.S.-Mexico-Canada Agreement (USMCA) are expected to be exempt from the new tariffs. […] Read more


Canada Beef placed a wrap on the exterior of a Toronto transit bus in a recent marketing campaign to encourage Canadians to buy Canadian beef products.

Canada Beef invests in market diversification, domestic demand to counter U.S. trade turmoil

Keeping up with Canada Beef (from the May 2025 issue of Canadian Cattlemen)

The uncertainty unleashed by the U.S. administration’s reciprocal tariffs on April 2 created unpredictability and roiled markets worldwide. Canada’s cattle industry was left out of the so-called U.S. “Liberation Day” tariffs due to the carve-out for products that comply with the United States-Canada-Mexico Agreement (USMCA). These products, which include Canadian live cattle and beef, will […] Read more

Canada Beef's Eric Bienvenue and Deana Kao joined the Canadian Cattle Association’s Nathan Phinney and Jennifer Babcock on the Team Canada trade mission to Indonesia and the Philippines, led by Minister of Export Promotion, International Trade and Economic Development Mary Ng.

Trade missions, ‘Burger it Forward’ and more

Keeping Up With Canada Beef

February is always an interesting time for Canada Beef. From a business planning perspective, it signals the final approach to the March 31 finish line for the current fiscal year. Canada Beef’s focus on keeping beef on people’s dinner plates at home and abroad remains keen as the fiscal year winds down and we go […] Read more


The Canada Beef roadshow visits Angus Park in Korea.

Building demand for Canadian beef at home and abroad

Keeping Up with Canada Beef

Demand-building initiatives for Canadian beef were a priority focus for Canada Beef during the third quarter of our fiscal year. The team presented several workshops to partners visiting Canada from major export markets in Latin America and Asia, led a roadshow tour of Japan and Korea, and participated in the Team Canada trade mission to […] Read more



Dave Solverson, past president of the Canadian Cattle Association.

Canadian beef producers urged to lean into coalitions with U.S. producers to ward off Trump tariff threats

Relationships developed between Canadian, American and Mexican cattle producers during country-of-origin labelling discussions more than a decade ago may help protect Canadian cattlemen from damaging tariffs proposed by U.S. president-elect Donald Trump, said the former head of the national cattle organization. When the Americans first attempted to impose mandatory country-of-origin labelling on cattle from Canada […] Read more

Photo: Thinkstock

ICE Weekly: Canola market suddenly in a very bad position

China caused a great deal of turmoil in the canola market on Sept. 3, leading prices to tumble on the Intercontinental Exchange. To senior market analyst Mike Jubinville of MarketsFarm, China dramatically changed canola’s outlook in fell swoop. The Chinese government announced that it was launching an investigation into alleged canola dumping by Canada. This […] Read more



Photo: Zevei-Wenhui/iStock/Getty Images

EU pork industry faces ‘nightmare’ if China restricts imports

Hamburg | Reuters – Europe’s pork industry faces a “nightmare scenario” of lower prices and falling profitability if China restricts imports from the region, industry executives and analysts said on Friday. Chinese firms have asked for an anti-dumping probe into pork imports from the European Union, state-backed Chinese media reported on Friday, escalating tensions after the bloc […] Read more