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File photo of the dome of the U.S. Capitol Building in Washington, D.C.
Free Market Reflections

Dittmer: Marketing and production challenges

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I understand there has been talk of interprovincial inspection and beef sales in Canada. There has been talk and legislation introduced to allow interstate meat sales down here but nothing has happened legislatively from that angle. However, USDA does now have a program to assist existing smaller plants to upgrade facilities from state regulatory standards […] Read more
A sign with McDonald’s golden-arches logo is on display near one of the chain’s restaurants in Moscow on May 16, 2022. (Photo: Reuters/Evgenia Novozhenina)
General, Markets, Reuters

Golden arches to go dark in Russia as McDonald’s exits after 30 years

Russia, Ukraine form nine per cent of chain's revenue

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Reuters — McDonald’s Corp. on Monday became one of the biggest global brands to exit Russia, laying out plans to sell all its restaurants after operating in the country for more than 30 years following the invasion of Ukraine. The world’s largest burger chain, which owns about 84 per cent of its nearly 850 restaurants […] Read more
A McDonald’s restaurant sign in San Diego on March 31, 2015. (File photo: Reuters/Mike Blake)
Hogs, Livestock, Reuters

McDonald’s calls Icahn demands on sourcing pigs ‘unfeasible’

Investor cites company's 10-year-old pledge

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Boston | Reuters — McDonald’s Corp on Thursday said Carl Icahn’s call for the fast food chain to stop buying pork from suppliers that house the animals in crates would be logistically unfeasible and prohibitively expensive. The billionaire investor, who owns roughly US$50,000 worth of McDonald’s stock, is pushing the company to change how it […] Read more
The McDonald’s “P.L.T.” sandwich in 2019. (CNW Group/McDonald’s Canada)
Crops, Pulses, Reuters

McDonald’s, Beyond Meat seen planning big U.S. McPlant expansion

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New York | Reuters — McDonald’s Corp. is planning a major expansion of its plant-based burger with Beyond Meat Inc. in the United States in 2022, according to two Wall Street analysts. The companies began testing the “McPlant” patty in eight McDonald’s U.S. locations in November. Those restaurants have been selling enough of the sandwiches […] Read more
The McDonald’s “P.L.T.” (CNW Group/McDonald’s Canada)
Crops, Pulses, Reuters

McDonald’s to make its own ‘McPlant’ items

Beyond Meat says co-created patty

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Reuters — Burger chain McDonald’s on Monday decided to debut its own plant-based meat alternatives line called “McPlant” in 2021, including a patty that Beyond Meat subsequently said it helped co-create. “Beyond Meat and McDonald’s co-created the plant-based patty which will be available as part of their McPlant platform,” a Beyond Meat spokesperson said in […] Read more
(Subway video screengrab via YouTube)
Crops, Peas, Pulses

Subway, McDonald’s expand Beyond Meat rollouts in Canada

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Major fast-food chains McDonald’s and Subway are both expanding their rollouts of plant-based Beyond Meat products in Canada, beyond the range of their initial tests. McDonald’s Canada announced Wednesday it will expand the test marketing of its “P.L.T.” burger from its 28 stores in London, Ont. to also include 52 in Kitchener-Waterloo, Guelph and surrounding […] Read more
Stephen Hughes on his Longview ranch while filming a McDonald’s commercial about beef sustainability.
News

McDonald’s names Flagship Farmer, celebrates commitment to Canadian beef

First-ever recipient recognized for innovative ranching practices

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On Dec. 10, McDonald’s Canada announced Stephen Hughes of Chinook Ranch as its first-ever Canadian representative for the company’s Flagship Farmer Program. Hughes was selected for his long-term commitment to innovative ranching practices, including year-round, rotational grazing techniques. As McDonald’s Canada’s Flagship Farmer, Hughes will inspire and inform fellow ranchers, share his experiences, showcase the […] Read more
A 12-week global test of the McDonald’s P.L.T. starts Sept. 30, 2019 in 28 southwestern Ontario stores. (CNW Group/McDonald’s Canada)
Crops, Peas, Pulses

Ontario to host global test for McDonald’s pulseburger

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The biggest quick-service dining chain on the planet is set to use southwestern Ontario as the global test market for its first foray into Beyond Meat. McDonald’s announced Thursday it will run a 12-week test for a plant-based burger it calls the “P.L.T.” exclusively at 28 restaurants in the region starting Monday. “This test allows […] Read more

Canadian Cattlemen Presents: Depth of Field

Glacier Farmmedia Podcast

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