beef packages in a grocery store

Beef demand stays unusually strong

Prime Cuts with Steve Kay

All wealth that flows to the U.S. beef industry comes from consumers at home and abroad. How much they are prepared to spend on beef largely determines whether packers, cattle feeders and producers make money or not. It is thus extremely important to monitor beef demand at retail and food service. Beef demand was strong […] Read more

Even though so far the bird flu virus outbreak has been limited to dairy cattle, columnist Steve Kay suspects the beef industry will have a slight influenza cloud over it for a while.

Beef is safe from bird flu

Prime Cuts with Steve Kay

Who would have thought that wild birds would roil the U.S. cattle markets? That’s what happened in late March after reports that the highly pathogenic avian influenza was detected in several dairy herds and had been introduced by wild birds. Any kind of animal-related disease sends tremors through the markets and raises concerns about everything […] Read more


A cow stands near a spot fire, likely from one of the recent deadly wildfires, fuelled by high winds near Canadian, Texas, on March 2, 2024.

Weather having devastating effects on U.S. cattle producers

Prime Cuts with Steve Kay

I have reported on the livestock industry in several countries for just over 40 years. I can say with certainty that weather extremes in North America surpass those of any other continent except Australia. The latter appears to have cycles of devastating drought followed by flooding. North America gets both extremes and a lot more as […] Read more

Smallest cattle herd since 1952

Smallest cattle herd since 1952

Prime Cuts with Steve Kay

One has to go back 72 years to find a smaller U.S. cattle herd than what USDA reported at the end of January. Its annual cattle inventory report revealed a fifth year of U.S. herd liquidation in 2023. The January 1, 2024 total for cattle and calves was an estimated 87.157 million head, which was down […] Read more


Praying for rain

Praying for rain

Prime Cuts with Steve Kay

My little corner of the world in northern California began the new year with a healthy dose of rain. I wish I could say the same thing happened in Canada, which is said to be abnormally dry. If it didn’t, I’m definitely praying for rain across the entire country. The “abnormally dry” description came in […] Read more

Photo: Canada Beef

Rough quarter ends 2023

Prime Cuts with Steve Kay

The U.S. beef industry will be hoping for a far better start to 2024 than what occurred in 2023’s fourth quarter. A month remained when I wrote this but the five weeks from the third week of October saw a $9.38 per cwt live decline in fed cattle prices and a $9.89 per cwt decline […] Read more


Canadians create over 50 million mt of food waste every year.

Food waste a troubling statistic

Prime Cuts with Steve Kay

North America is the land of plenty for most of its residents. One does not hear of people starving to death, as occurs in some developing nations. In fact, America and Americans discard more food every year than any other country. That is a scandal in and of itself. But even worse is that nearly […] Read more

Beef demand weakens

Beef demand weakens

Prime Cuts with Steve Kay

I have followed the U.S. and global beef markets for the past 35 years. But all those years didn’t stop me from being blindsided by a sudden and pronounced weakness in beef demand in the U.S. during September. Only a few weeks earlier, I had opined in this column and in my own newsletter that […] Read more


Beef demand remains resilient

Beef demand remains resilient

Prime Cuts with Steve Kay

Beef demand remained remarkably resilient this summer in the U.S., despite record-high retail prices and much cheaper competing meats. The question that I posed in my June column of how demand would hold up has so far been answered with a “better than expected.” But demand continues to face challenges, not just for consumers but […] Read more

The annual grilling season began in early May, which is the best beef demand period of the year.

How will beef demand hold up?

Prime Cuts with Steve Kay

The entire beef chain, from ranch to retail and restaurant, depends on consumers to keep paying up for beef. But seldom do all links in the chain make money at the same time. Right now in the U.S., cow-calf operators, cattle feeders and packers are all making decent profits. But retail margins on beef have […] Read more