Social media influencers are a bridge between the general public and producers, says Beavers. In the lead up to the release of its documentary, Reduce, Reuse, Ruminate, the CCA invited influencers to tour cattle operations.
Tag Archives public and stakeholder engagement
Influencing the influencers
Content creators head to fields and feedlots ahead of CCA documentary release
New film features grazing as wildfire prevention tool
"Too Close to Home" highlights potential role of cattle in wildfire mitigation in B.C.
The team behind Guardians of the Grasslands is back with a new film highlighting the role cattle can play in managing wildfire risk. Too Close to Home, the second short documentary produced by the Canadian Cattlemen’s Association’s Public and Stakeholder Engagement team and their partners, aims to share the benefit of targeted grazing as a […] Read more
Canadian Cattlemen Presents: Depth of Field
