Social media influencers are a bridge between the general public and producers, says Beavers. In the lead up to the release of its documentary, Reduce, Reuse, Ruminate, the CCA invited influencers to tour cattle operations.
Tag Archives public trust
Influencing the influencers
Content creators head to fields and feedlots ahead of CCA documentary release
Anxiety over cost of food on the rise: CCFI
Food companies increasingly blamed for prices; farmers seen as highly trustworthy
When asked which life issues they were most concerned about, 54 per cent flagged the cost of food as a top concern—up from 51 per cent last year, the report said.
AgriCommunication plan to seek farmer-consumer dialogue
Ag exhibitions among expected beneficiaries
The federal government has put up new funding toward improving consumers’ awareness of the “strengths” of Canada’s ag sector — and to improve farmer awareness of what those consumers want and expect. Agriculture Minister Marie-Claude Bibeau on Thursday announced an $8 million, three-year funding envelope for the first of two streams of what’s now called […] Read more
Food system transparency vital in post-pandemic world
Industry stakeholders see a window of opportunity to build public trust, but the industry must act before the public’s attention on food production wanes
The importance of transparency isn’t a new concept at Chop Steakhouse, but it’s certainly become amplified this year. Before the COVID-19 pandemic, Canadian consumers were already asking more questions about food production, something Marcel Blais, president of Chop Steakhouse, anticipates will become more common. “We’ve always had really strong practices on food and safety; we’re […] Read more
Research finds Canadians want to learn about agriculture
Public Trust: Study by the Canadian Centre for Food Integrity shows gaps in consumer understanding of modern agricultural practices
The general public’s lack of agricultural knowledge is more widespread than likely imagined, according to a 2019 study. The study by the Canadian Centre for Food Integrity (CCFI) found that 91 per cent of Canadians feel they know little, very little or nothing about modern agricultural practices. However, this research also shows that 60 per […] Read more
Grains sector backed to develop export rejection insurance
Code of practice for 'sustainable' crops also in works
The organization representing Canada’s crops sector will get public funding to develop an insurance plan against the “unpredictability” of export customers. Federal Agriculture Minister Marie-Claude Bibeau, speaking Wednesday at the CropConnect conference in Winnipeg, announced over $430,000 for the Canada Grains Council to develop a pilot insurance product for grain exporters. Such an insurance plan […] Read more
The long road to building public trust
Insights into research by the Canadian Centre for Food Integrity
Spring is the time of year on farms when everything in the world seems right. What a reality check then to read in early June that Canadians aren’t sure today’s agriculture qualifies as farming, and half of Canadian consumers are unsure whether the Canadian food system is headed in the right direction. These are key […] Read more
Canadian Cattlemen Presents: Depth of Field
