Replacement heifers on the McRae operation. Brett McRae says they decided to sell the purebred herd, and focus on the replacement heifers and commercial cow herd, to conserve resources.

Manitoba rancher manages change through education

Adapting to a changing industry is pivotal for cattle producers. Brett McRae makes this a priority on his operation

Brett McRae, a rancher from Brandon, Man., recognizes how necessary versatility is in a changing industry. “Where’s the need? What is the market telling us that it’s looking for, and how can we provide that?” he says. In recent years he has made changes to his operation to continue striving for success. Simplifying McRae operates […] Read more



a plant worker washing a beef carcass

Canadian beef exporters breathe a sigh of relief

Prime Cuts with Steve Kay

I could almost hear the huge sighs of relief coming from Canadian livestock and meat producers on April 2 when U.S. President Trump announced he was imposing a new 10 per cent tariff on all imports. That’s because goods that comply with the U.S.-Mexico-Canada Agreement (USMCA) are expected to be exempt from the new tariffs. […] Read more



Tyler Fulton is president of the Canadian Cattle Association.

New CCA president focuses on managing U.S. trade risks to Canadian beef producers

CCA Reports, from the May 2025 issue of Canadian Cattlemen

I am writing this article almost two weeks after becoming the new president of the Canadian Cattle Association (CCA). I am honoured to step into this role and continue having conversations about the Canada-U.S. trade relationship and to advocate for the continued integration of the North American live cattle and beef supply chain and improvements […] Read more




Canada Beef placed a wrap on the exterior of a Toronto transit bus in a recent marketing campaign to encourage Canadians to buy Canadian beef products.

Canada Beef invests in market diversification, domestic demand to counter U.S. trade turmoil

Keeping up with Canada Beef (from the May 2025 issue of Canadian Cattlemen)

The uncertainty unleashed by the U.S. administration’s reciprocal tariffs on April 2 created unpredictability and roiled markets worldwide. Canada’s cattle industry was left out of the so-called U.S. “Liberation Day” tariffs due to the carve-out for products that comply with the United States-Canada-Mexico Agreement (USMCA). These products, which include Canadian live cattle and beef, will […] Read more