The Canada Beef roadshow visits Angus Park in Korea.

Building demand for Canadian beef at home and abroad

Keeping Up with Canada Beef

Demand-building initiatives for Canadian beef were a priority focus for Canada Beef during the third quarter of our fiscal year. The team presented several workshops to partners visiting Canada from major export markets in Latin America and Asia, led a roadshow tour of Japan and Korea, and participated in the Team Canada trade mission to […] Read more

The Parliament of Canada in winter - Ottawa

Cattle producers need a voice in Ottawa

CCA Reports, from the January 2025 issue of Canadian Cattlemen

These update columns have generally been about what the CCA is doing to optimize markets, regulations, legislation and the overall industry conditions for beef cattle producers. I thought a bit more of the “how” we do those things would be of interest. A good portion of our policy work focuses on Ottawa. New or up-for-renewal […] Read more



cow standing on a snowy pasture with mountains in the background

Questions surround 2024 cattle market

Market Talk with Jerry Klassen

Feeder and fed cattle traded at historical highs over the past year. I’ve received many calls and emails from cattle producers asking questions regarding the market fundamentals moving forward. Can producers expect prices to stay at higher levels or is the market vulnerable to downside potential? During August and September 2024, there were fears that […] Read more


ground beef cooking in a pan on a stovetop

Progress made in Canada’s cattle industry with work to be done

CCA Reports, from the December 2024 issue of Canadian Cattlemen

This time last year, I wrote about our continued advocacy efforts to expand price insurance to the Maritimes. In 2024, price insurance became available and is the first step to helping current producers and the next generation in the region. The next step that we’re working on is cost-shared premiums, equitable to crop insurance. Federal […] Read more

a steak and salad on a white dinner plate

Showcasing Canadian beef at SIAL Paris

Keeping Up With Canada Beef

The Canadian Centre for Food Integrity’s Public Trust Research Report 2024 contains several key takeaways for Canada’s agrifood sector. The annual survey measures public trust in the nation’s agrifood systems and public perceptions of food system issues. The recently released report shows four of the top five life issues relate to the themes of food […] Read more


Dave Solverson, past president of the Canadian Cattle Association.

Canadian beef producers urged to lean into coalitions with U.S. producers to ward off Trump tariff threats

Relationships developed between Canadian, American and Mexican cattle producers during country-of-origin labelling discussions more than a decade ago may help protect Canadian cattlemen from damaging tariffs proposed by U.S. president-elect Donald Trump, said the former head of the national cattle organization. When the Americans first attempted to impose mandatory country-of-origin labelling on cattle from Canada […] Read more

Photo: Canada Beef

Stronger demand and lower supplies boost price

Market Talk with Jerry Klassen

The December live cattle futures made a low of $173.50 on September 9. At the time of writing this article, the December contract was $189. During September and October, the live cattle futures rallied about $16. In the U.S., the four largest packing firms handle 85 per cent of all steer and heifer purchases. Apparently, […] Read more



U.S. President-elect Donald Trump has said he will sign an executive order imposing 25 per cent tariffs on Canadian and Mexican products on his first day in office. Brandon Bell/Pool Via Reuters

Agriculture sectors look for footing after Trump tariff threat

A threatened 25 per cent U.S. tariff against Canadian goods has raised questions about next year’s agriculture trade for export-reliant sectors

Speculation about U.S. tariffs hit a new gear for Canadian agriculture sectors in the last week of November. U.S. President-elect Donald Trump had already threatened a 10 per cent tariff on products coming into the U.S. while on the campaign trail. That fostered wariness from many farm groups whose industries are heavily reliant on exports […] Read more