From left: Minister of agriculture, Ralph Eichler, Ramona Blyth, chair of the MBFI board, and Jeffery Fitzpatrick-Stilwell, senior manager of sustainability for McDonald’s Canada.

McDonald’s Canada backs Manitoba research project

Newly established beef and forage research farm recently 
opened its doors to showcase value to sector


McDonald’s Canada sees itself as a longtime partner of the Manitoba beef industry. It contributed $25,000 in February to the Manitoba Beef and Forage Industry for a collaborative project of science-based research to enhance ecosystems, producer profitability and build awareness of the beef and forage industry. One McDonald’s executive says the now-completed pilot is just […] Read more

South African holistic management specialist, Ian Mitchell-Innes from South Africa, discussed management tactics with a group of Manitoba producers in Lenore on July 12.

Focusing on nutrition will also help the pasture

World-renowned holistic management specialist 
says green is not the only right colour for grass

Many graziers have a theory that if you look after the soil, the rest of the operation will take care of itself, but Ian Mitchell-Innes looks at it the other way around. “The biggest mistake that people make after learning about holistic management is they try and save the ground. I did this also when […] Read more


livestock grooming at an event

Manitoba youth learn the ropes at Beef Roundup

Manitoba Youth Beef Roundup sees 55 youth take part in eighth annual event

From team grooming to sales talk, Manitoba youth gained some valuable beef industry skills over the long weekend. The Manitoba Youth Beef Roundup held its eighth annual event over August long weekend at the Beautiful Plains Complex in Neepawa. The event was sponsored by Enns Brothers and is focused on preparing young entrepreneurs for a […] Read more