Dow, DuPont pick new married name for agribusiness

Dow Chemical and DuPont’s combined agriculture chemical and seed businesses will take a new name when they spin off from the merged parent firm next summer.

DowDuPont announced Monday the agribusiness, which will include DuPont Crop Protection, DuPont Pioneer and Dow AgroSciences, will rebrand as Corteva Agriscience after its spinoff, expected by June 1 next year.

The name, to be pronounced coreTAYvah, combines cor and teva, a Latin root word for “heart” and a Hebrew word for “nature” respectively.

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The company, which closed on their merger deal in September, unveiled the ag division’s name and logo Monday at the Commodity Classic farm trade show in Anaheim.

The company earlier this month unveiled a combined premium seed brand, Brevant, which will replace the Dow Seeds brand in Canada and some countries in Europe and the Coodetec and Biogene brands in Brazil this year.

The Corteva brand “acknowledges our history while looking forward to our commitment to enhancing farmer productivity as well as the health and well-being of the consumers they serve,” James Collins Jr., the agriculture division’s chief operating officer, said in a release.

DowDuPont billed Corteva on Monday as “a market-shaping, standalone agriculture company with leading positions in seed technologies, crop protection and digital agriculture.”

Corteva, Collins said, will “continue to invest in some of the most recognized and premium brands in agriculture: Pioneer, Mycogen, and the newly launched Brevant seed brands, as well as our award-winning crop protection products, such as Aproach Prima fungicide and Quelex herbicide with Arylex active, while bringing new products to market through our solid pipeline of active chemistry and technologies.”

Corteva’s corporate headquarters, DowDuPont previously announced, will be in Wilmington, Delaware, with “global business centres” in Johnston, Iowa, and in Indianapolis.

The two sites in the Midwest are expected to serve as homes for the bulk of Corteva’s “leadership of business lines, business support functions, R+D, global supply chain, and sales and marketing capabilities.”

Apart from its ag business, DowDuPont also announced Monday its materials science division, when spun off, will be branded as Dow, with the Dow diamond as its logo. The specialty products division, when spun off, will go with the DuPont brand. — AGCanada.com Network

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