Retaining ownership of livestock in a feedlot, and marketing from there, is one choice that falls into the “place” category of marketing.

Don’t leave money on the table when marketing cattle

Remember the pillars of marketing when selling cattle: time, form and place

Marketing cattle from your ranch is dependent on the pillars of marketing that we learn in ag marketing classes at many of our universities — time, form and place. Market reports and information help us choose the time of marketing. We can choose the time to negotiate or take a price and a time to […] Read more



CME September 2022 feeder cattle (candlesticks) with 20-, 50- and 100-day moving averages (pink, dark red and black lines). (Barchart)

U.S. livestock: CME live cattle, feeder cattle set multi-month highs

October lean hogs down on day

Chicago | Reuters — Chicago Mercantile Exchange live cattle futures on Tuesday rose to their highest level since April on concerns about tightening livestock supplies, analysts said. Feeder cattle futures hit a February high, while lean hog futures fell to their lowest level in more than a week. The U.S. Department of Agriculture is projecting […] Read more

A meat display at a grocery store.

Show us the money, Part 1: What does the producer share of the retail beef dollar mean?

When looking at the farmer share of the retail dollar, we must recognize that U.S. prices still dominate the price structures of both our cow-calf and feedlot sectors

A common concern in agricultural circles is what proportion or percentage of the price of a litre of milk, a loaf of bread or a beef steak makes its way back to the producer. I have written and spoken about this before, but I cannot do so again without first admitting that I have sometimes […] Read more


VIDEO: What does a healthy pasture look like?

VIDEO: What does a healthy pasture look like?

Rangeland biologist answers the question, ‘can cattle be trained to eat spurge?’

A number of situations – some within a producer’s control, some not – can compromise the health of pastures and grasslands of not being able to grow quality forages to feed livestock. During a field day in July hosted by Manitoba Beef & Forage Initiatives, Mae Elsinger, a rangeland and pasture biologist with Agriculture and […] Read more

CME October 2022 lean hogs (candlesticks) with 20-, 50- and 100-day moving averages (pink, brown and dark red lines). (Barchart)

U.S. livestock: Lean hog, live cattle futures down on profit-taking

CME September feeder cattle also down

Chicago | Reuters — Chicago Mercantile Exchange lean hog futures closed lower on Friday on cooling wholesale pork prices and profit-taking at week’s end, a day after the benchmark October contract set a life-of-contract high. Cattle futures also set back on profit-taking, but the most-active October live cattle contract posted a second straight weekly advance, […] Read more


Brazilian meatpacker JBS SA’s logo on a tower in Jundiai, northwest of Sao Paulo in southeastern Brazil, on June 1, 2017. (File photo: Reuters/Paulo Whitaker)

JBS quarterly profit falls almost 10 per cent but tops estimates

Cattle prices 'above the expected level'

Sao Paulo | Reuters — JBS, the world’s largest meatpacker, posted an almost 10 per cent drop in net profits, to US$766 million, driven by the relative weakness of its U.S. beef and pork units in the second quarter, according to an earnings statement on Thursday. Still, it beat analysts’ forecasts. JBS reported a 4.6 […] Read more

CME August 2022 live cattle (candlesticks) with 20-, 50- and 100-day moving averages (pink, red and black lines). (Barchart)

U.S. livestock: Live cattle, hogs firm on meaty consumer demand

Production 'probably hit our seasonal peak'

Chicago | Reuters — Chicago Mercantile Exchange live cattle futures rose on Thursday, with several back months hitting new life-of-contract highs on thin trading, as domestic demand for beef this summer continues to be stronger than expected, traders said. Meanwhile, lean hog futures rose — with the October and December contracts hitting new life-of-contract high […] Read more


Longview-area rancher Alex Robertson serves on the three-person committee that helps manage the 7U Brown Memorial Brown Trust Fund.

Memorial trust fund leaves legacy for needy ranchers

Fund continues to grow, but faces lack of qualified applicants

Betty Lou Thompson is like many seniors, living in an assisted living lodge and drawing a monthly pension. However, the cowgirl originally from Sheridan, Wyoming, says the $140 she receives monthly from the 7U Brown Memorial Trust fund is her favourite. She started receiving the pension after she met its qualifications. The trust stipulates the […] Read more

The sunflower’s deep tap roots allow it to pull moisture from deep within the soil, even during times of drought.

Sunflowers help cover crops thrive during drought

As cover cropping gains interest, producers are looking at different types of plants that might work well to produce a diverse crop for grazing. Because nature doesn’t favour monocrops, cover crops and intercrops are more resistant to drought-like conditions, cover cropping proponent say. With a drought that persisted through 2020, 2021, and into 2022 in […] Read more