Canada Beef placed a wrap on the exterior of a Toronto transit bus in a recent marketing campaign to encourage Canadians to buy Canadian beef products.

Canada Beef invests in market diversification, domestic demand to counter U.S. trade turmoil

Keeping up with Canada Beef (from the May 2025 issue of Canadian Cattlemen)

The uncertainty unleashed by the U.S. administration’s reciprocal tariffs on April 2 created unpredictability and roiled markets worldwide. Canada’s cattle industry was left out of the so-called U.S. “Liberation Day” tariffs due to the carve-out for products that comply with the United States-Canada-Mexico Agreement (USMCA). These products, which include Canadian live cattle and beef, will […] Read more









Acidosis prevention is especially critical during the transition to high-grain diets when cattle enter the finishing phase in the feedlot.

Rethinking transition diets for finishing cattle

Feed additive shows promise for accelerating dietary transitions in feedlot cattle

Among the most prevalent diseases in feedlot cattle, ruminal acidosis ranks second only to respiratory diseases in contributing to morbidity, mortality and economic losses. Given its effect on animal welfare and profitability, preventing acidosis remains a key focus in feedlot cattle research. In this month’s column, we want to discuss the role of transition diets […] Read more