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PURELY PUREBRED – for Sep. 7, 2009

For the next year I will be featuring pictures at the beginning of every Purely Purebred column. Some of them will be my personal photos and some will be from contributors (this means you). Anyone who can accurately identify some of the people or locations or events will receive a Canadian Cattlemen ball cap, a two-year subscription to the magazine and my congratulations.

The first picture features four young fellows who have been involved in the cattle industry for many years; unfortunately they are not quite this young anymore. Can you tell me who at least three of them are?

Also in this issue you will see the launch of the Cattle Showcase — featuring cattle-breeding families from across Canada. It is no surprise to anyone that raising cattle is either in the genes or jeans, and tends to run in families. No different from genetics in cattle! So be sure to check out the Cattle Showcase in this issue and go online to vote for your favourite. Two sets of pictures will be featured each month and I will be looking to our readers to choose their favourite. At the end of 12 months we will feature the top six in the magazine and online — then the readers will choose the top two sets of pictures. First place will win a Morand Industries squeeze chute and a full-page fullcolour ad in Canadian Cattlemen. Second place will win an Aleis Wand Reader from Integrated Traceability and a -page full-colour ad in Canadian Cattlemen, the Beef magazine. My thanks go out to Intervet-Schering Plough for their support in this initiative, wherever there is a major event in the Beef industry Intervet-Schering Plough is usually present or a sponsor of the event. Also thanks to the folks at Morand Industries, manufacturers of quality livestock equipment, and Integrated Traceability, distributor of Aleis Wand Readers, for their continued support of the cattle breeders.

The Canadian Angus Association’s commercial fieldman Brian Good has once again worked with auction markets across Canada to promote a series of fall feeder sales. This year, 65 auctions in B.C., Alberta, Saskatchewan, Manitoba, Ontario, Quebec and New Brunswick will hold 153 sales for Angus tagged animals.

The Canadian Simmental Association carcass and ultrasound rebate program as well as technical assistance have been successfully employed on several hundred Simmental calves so far this year. The dataset created through the program is unique in Canada and positions the Simmental breed well for promotional activities, genetic evaluation and serves as one of the key components of the Garth Sweet Foundation research project. Funding is still available under the program and breeders are strongly encouraged to consider scanning their calf crop. A list of certified ultrasound technicians is available at For breeders who may already have carcass data or are considering collecting the information, do not hesitate to contact the CSA office or e-mail The Garth Sweet Foundation for breed research and development was created last year with a $250,000 contribution by Judy Sweet, of 4 S Simmental of Drayton Valley, Alta., in memory of her husband. Last month at the association’s annual meeting Mrs. Sweet presented another $100,000 to the fund.

The Canadian Charolais Association has experienced some changes with the staff in recent months. Blanche Drinnan has retired after 21 years with the CCA. She and her husband purchased an RV and along with their dog are touring North America. Blanche was the association French-speaking liaison, and this position will now be filled by Cynthia Beck, who will be employed part time and work from her home at Milestone, Sask. Cynthia will also be doing some writing, as well as updating the website so that it contains much more French language material. Congratulations also go out to Judy Lennstrom who was married the beginning of July, and is now known as Judy Cummer.

Currently there are two full-time employees with the CCA, supported by several part-time and contract employees. Neil Gillies, general manager, says the association is benefiting from these changes.

Pfizer Animal Health has announced a new alliance with the Pfizer Gold program, known for its value-added whole herd health protocol, and the Beef InfoXchange System (BIXS), developed by the Canadian Beef Advantage strategy. This alliance is based on the original Pfizer Gold health and vaccination protocols that cattlemen have trusted for many years. Producers who decide not to provide information to BIXS can still turn to the Pfizer Gold program. This comprehensive database program is being rolled out nationally to cow-calf producers later this year.

Crystal Young, who, along with her family, has been extensively involved in the YCSA program, was named the assistant public relations director for the American Angus Association. Congratulations Crystal on your new position.

At the Canadian Junior Limousin Association annual meeting, it was announced that Melanie Golliger (Ont.) remains president for another year with Evan Overand (Man.) as vice-president, Cameron Olson (Alta.) secretary, Dana Carpenter (Sask.) treasurer, Lee Carpenter (Sask.) reporter, Dillon Hunter (Man.), Tyson Hertz (Alta.) and Justin Burgess (Ont.) as directors at large. The 34 junior exhibitors from four provinces competed in the Pride of Prairies Junior Conference. For the cattle segment, Brandon Hertz from Duchess, Alta., went home with the Supreme Champion female award.

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