The latest from the Canadian Angus Association

Purely Purebred with Mike Millar: News about you from the May 2020 issue of Canadian Cattlemen

As Myles Immerkar, CEO of the Canadian Angus Association, puts it, “2020 will be a year like no other as everyone across the globe deals with challenges related to the COVID-19 global pandemic. The beef industry and Angus community have shown great resolve through these times, and I thank everyone involved in making 2020 bull sales and business continue through these difficult times.”

With the unknown circumstances that they face over the next few months, the Canadian Angus Association has made the difficult but necessary decision to postpone their National Convention 2020 in Moncton, N.B., until 2022. The National Convention 2021 will proceed in Saskatchewan as originally planned but the specific location has not been determined. The association is looking at options to host the Canadian Angus AGM under a different platform in 2020. As details are confirmed, the association will let us know. Please check back with the National Convention webpage and watch social media channels for more information.

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In other news, the Canadian Angus Association has partnered with Neogen Canada to offer its members the Angus GS genomic test as part of a survey conducted for Canadian Angus members and commercial cattle producers. The survey identifies traits important to both groups. This test also includes parentage verification at $25/head. Required information includes mature cow weights (taken within 45 days of calf weaning weight) with body condition scores taken at the same time. Foot structure — including angle — plays a key role as part of the evaluation, along with teat and udder structure. This Angus GS test gives members more accurate EPDs, genomic percentile ranks and parentage verification. To find out more details, contact Kajal Devani at [email protected] or give her a call at 403-537-5604.

Finally, Chris Penton is the new director of eastern business development and corporate sponsorship at the Canadian Angus Association. A keen entrepreneur, Penton has run his own small businesses, restructured organizations and worked in a variety of countries. His foray into agriculture came from starting local farmers markets in Ottawa. He later joined Farm Management Canada as the business development lead. While working with the not-for-profit, he learned a lot about agribusiness, producer relations and sponsorship generation. As part of the member value team, Penton’s role will involve working closely with local producers to help them get the most value out of Canadian Angus programs and grow partnership opportunities. He can be contacted at [email protected] or 613-883-1012

About the author

National account manager

Mike Millar

As National account manager for Canadian Cattlemen, I work with all major accounts including equipment manufacturers, ad agency's and national breed associations. When I'm not busy working and promoting Canadian Cattlemen magazine, my family and I are running a purebred herd of Simmental cattle at Grandora, Sask.

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