Peck steps into CCA public engagement position

NewsMakers from the December 2019 issue of Canadian Cattlemen

Amie Peck. photo: Supplied

Jill Harvie has left the public and stakeholder engagement manager position at Canadian Cattlemen’s Association to focus on ranching, effective November 1. Harvie managed efforts to address consumer perceptions and questions about beef production. Amie Peck has since stepped into the role. Peck has been working as a stakeholder engagement specialist with the association since May 2019.


Gabriel Ribeiro. photo: Supplied

Gabriel Ribeiro is the new Saskatchewan beef industry chair at the University of Saskatchewan. Ribeiro was previously assistant professor at the University of Calgary’s faculty of veterinary medicine. He also worked as a post-doctoral fellow at AAFC’s Lethbridge Research and Development Centre. Ribeiro’s work will focus on boosting health, performance and profitability through nutrition, while reducing environmental impact. More specifically, that includes optimizing grain and forage processing technologies, which will improve rumen health, feed efficiency and beef cattle productivity. Ribeiro will also look at nutritional strategies to reduce greenhouse gas emissions in beef cattle and alternatives to the use of antibiotics as growth promoters. John McKinnon previously served as the Saskatchewan beef industry chair, before retiring.

Congratulations to the folks who planned and staffed the Canadian Beef booth at the Grocery Innovations Conference in Toronto on October 22 and 23. The Canadian Beef booth won the Best Multiple Booth Award at the conference, which is organized by the Canadian Federation of Independent Grocers. People from several organizations manned the booth, including Canada Beef, Canadian Cattlemen’s Association, Beef Farmers of Ontario, Artisan Farms, Gilbrea Farm and Montpak.The Canada Beef booth team with representatives from Canada Beef, CCA, Beef Farmers of Ontario, Artisan Farms, Gilbrea Farm and Montpak.

Photo: Canadian Federation of Independent grocers

Dr. Christian Artuso has moved on from his position as Manitoba’s program manager at Bird Studies Canada to take a job with Environment and Climate Change Canada’s Canadian Wildlife Service in Ottawa. Artuso served as chair of the Manitoba Important Bird Areas program steering committee and co-ordinated the Manitoba Breeding Bird Atlas. He was also involved with Species at Risk conservation efforts, including the Keep Grazing program co-ordinated by the Manitoba Beef Producers.

Colleen Hennan stepped away from the communications and community relations co-ordinator position at the Agricultural Producers Association of Saskatchewan (APAS) last month. Hennan has accepted a communications position with the Food from Thought agri-research centre at the University of Guelph, which aims to boost both productivity and sustainability of global food production. At press time, APAS had not yet filled the position.

Lillie Ann Morris. photo: Supplied

Congratulations to Lillie Ann Morris, winner of the 2019 Canadian Forage and Grassland Association (CFGA) Leadership Award. Morris co-ordinates sales for Country Guide and Canadian Cattlemen, which are part of the Glacier FarmMedia group of publications. Morris spearheaded efforts to form a working partnership between Glacier FarmMedia and CFGA, allowing the CFGA to share information on a national scale with readers of Country Guide, Canadian Cattlemen and Le Bulletin des Agriculteurs. Morris is also a member of the Soil Conservation Council of Canada and the Ontario Soil and Crop Improvement Association, and has donated to soil health outreach efforts at the University of Guelph.

Mike Pritchard is the new wildfire prevention co-ordinator for the B.C. Cattlemen’s Association. The association received provincial funding to reduce fine fuels through intensive grazing projects in high-risk areas. Pritchard hails from Vanderhoof, B.C. He recently retired after 34 years with the B.C. Wildfire Service, and has 50 head of Charolais-Angus cross cattle.

Congratulations to the all of the recipients of scholarships and bursaries from the B.C. Cattlemen’s Association.

  • BCCA Bursary ($1,000): Annika Wadlegger, Ellen Holmes, Kori Elden, Presley Lewis, Sarah MacDonald, Trichelle Reay.
  • Rob Starr Memorial Bursary ($1,000): Kassandra Archambault.
  • Criterion Capital Group Bursary ($1,000): Alyssa Dowswell.
  • Pinantan Pemberton Livestock Association Bursary: Isabel Horsch.
  • Martin Riedemann Bursary ($1,000): Alana Higgins, Jackson Briscoe.
  • Gung Loy Jim Memorial Scholarship ($2,000): Adele Fossen, Lauren Bedford.
  • Bostock and Fallis Families Heritage Fund Bursary ($2,000): Emily Harrison, Graeme Koppes.

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