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Straight from the hip

Cutaway of Plant and Roots in Dirt
Crops, Livestock, Straight from the hip

We need a return to healthy soil

The relationship between soil health and human health has been recognized throughout history

By
Back in 1400 BC Moses sent his scouts ahead to Canaan to see what the soil was like and bring back fruit. By 400 BC Hippocrates was relating soil health as part of the overall evaluation of patient health. Flash forward to 1940 and R.A. Hayne proclaimed that “only healthy soil can produce healthy people.” […] Read more
farmer with bales in a field
Crops, Livestock, Straight from the hip

The future of agricultural food production in Canada

It's food that weaves the economic prosperity of a nation

By
With the Canadian economy in complete disarray and a desperately low national GDP, governments are struggling to spur a little action. As the election looms and promises are made, even the retraction of interest rates seems an unlikely motivator. Agriculture has long been lost in the discussion of booming economies. Big oil and big metals […] Read more
Straight from the hip

We need a shift when it comes to international trade

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The disappointment in the financial performance of China is almost palatable in the West. With Chinese banks badly indebted and infrastructure in disarray, the nearly religious adoration that Canada unabashedly displayed in every public and policy corner has somewhat quieted. Volatility in the world markets driven by the widespread underlying dissolving of currency value and […] Read more
Raw Beef Steaks on a Plate
Straight from the hip

Canadians celebrate with steak

How will the industry keep the 'celebratory meal' affordable for everyone?

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A rival to the traditional steak house, high-end burger joints, are making their mark in the food-service industry. This is part of the transition of the beef industry as it grinds its way onto the consumer plate. We know that folks buy ground beef to cook at home and they now choose the burger as […] Read more
Straight from the hip

Eco politics and the French connection

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When speaking with my farming colleagues from France, they often reflect a worry for their industry. It is not that the French don’t love to eat — non — they continue to flaunt their gastronomic flair. Nor is it because they don’t fancy trade, as the largest producer of agricultural products in the EU they […] Read more
beef on display at a meat counter
Straight from the hip

What is the point?

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For every food that is offered to the consumer, there comes a time when the product is rejected because of composition, perception or price. This “price point” is a risk that takes into consideration brand recognition, production and distribution cost, and considerable marketing demographics. As domestic beef nears the wall on price we may wish […] Read more
hamburger patties on a barbeque
Straight from the hip

Lean in our approach

In a market where ground beef is highly popular, there are lessons to be learned

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The beef industry in North America is changing rapidly. The invasive technology that introduced the concept of ground beef as a burger still holds the attention of the majority of consumers and the largest single slice of market share. Today, over 60 per cent of all beef sold in the U.S. is ground product. One […] Read more
plate of chicken wings
Straight from the hip

“Buffalo” wings and the value of brand marketing

If we buy a tough steak at the grocery store — whom do we turn to?

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Little did Teressa Bellissimo know that the night she poured hot sauce over leftover chicken wings in Buffalo New York, and served them with celery and blue cheese, that she had created a marketing sensation. The snack prepared for a bunch of hungry boys in 1964 became the cornerstone of the bar that still sells […] Read more
How the beef industry is portrayed
Straight from the hip

How the beef industry is portrayed

In a world where the Internet is pretty much the "go to" source for information, what are people learning about beef?

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While we often may find it hard to find time to tune in to the world around us — we can be assured that the world is tuning in to us. The interest in agriculture has been growing worldwide and now media has figured out that folks want and like to know about food and […] Read more
What’s at ‘steak’ in a growing demand for chicken?
Beef Cattle, Straight from the hip

What’s at ‘steak’ in a growing demand for chicken?

Beef packing needs a better value add if it's going to compete with poultry

By
When we consider the trials and tribulations of beef packers, there is often very little room for sympathy. But beef packing is a tight-margin business and processors will engage in more than one protein to offer consumers. Looking at the top five global processors in the world shifts our perspective on the importance of processing […] Read more

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