Canada Beef placed a wrap on the exterior of a Toronto transit bus in a recent marketing campaign to encourage Canadians to buy Canadian beef products.

Canada Beef invests in market diversification, domestic demand to counter U.S. trade turmoil

Keeping up with Canada Beef (from the May 2025 issue of Canadian Cattlemen)

The uncertainty unleashed by the U.S. administration’s reciprocal tariffs on April 2 created unpredictability and roiled markets worldwide. Canada’s cattle industry was left out of the so-called U.S. “Liberation Day” tariffs due to the carve-out for products that comply with the United States-Canada-Mexico Agreement (USMCA). These products, which include Canadian live cattle and beef, will […] Read more

Charles de Pellette, Operations Director of the restaurant, poses for a picture next to U.S. beef and pork in a smokehouse, at Home Plate BBQ, an American-style restaurant, in Beijing, China April 17, 2025.  Photo: Reuters/Tiffany Le

US beef off the menu as the trade war hits Beijing’s American-style restaurants

US beef exports to China worth $125 million a month at risk

Beijing | Reuters – At Home Plate BBQ, an American-style restaurant in Beijing, staff are reprinting menus. The U.S.-China trade war means American beef – once the star ingredient – will soon be off the table. Home Plate’s beef, previously sourced entirely from the U.S., is increasingly Australian. The restaurant uses about 7 to 8 […] Read more






Photo: jjmiller11/iStock/Getty Images Plus

U.S. livestock: Closing higher after Trump announces tariff pause

But boosts duties on China to 125 per cent

Live and fed cattle futures on the Chicago Mercantile Exchange were stronger on Wednesday, after United States President Donald Trump announced he will pause his reciprocal tariffs for 90 days. Trump said the suspension of the levies comes as more than 75 countries were set to negotiate trade with the U.S. or had not taken […] Read more