Certified Angus Beef launches direct-to-consumer program

Certified Angus Beef launches direct-to-consumer program

Purely Purebred, news from the November 2023 issue of Canadian Cattlemen

Could your freezer beef carry the Certified Angus Beef brand logo? Perhaps. With the launch of a new program, Angus farmers and ranchers in Canada now have the option to market their beef directly to consumers as Certified Angus Beef product. Ranch to Table, a direct partnership program between Certified Angus Beef and cattle operations […] Read more

Blockchain may offer a chance for consumers to feel more connected to their food from pasture to plate.

Blockchain for the beef chain

Meat: News Roundup from the December 2018 issue of Canadian Cattlemen

The IBM brand isn’t often associated with the cattle business. But that may change, thanks to the tech giant’s IBM Food Trust and its use of blockchain. That’s just what it sounds like: blocks of information that form a chain, linked via internet to allow information sharing that is seamless, efficient and secure. Its primary […] Read more


A newborn black angus calf with it's mother

Lemoyne brings Canadian focus to Certified Angus Beef

Marketing: News Roundup from the December 2017 issue of Canadian Cattlemen

To get premiums for raising high-quality beef, there must be somebody marketing that beef. To sell more, it’s good to have a plan. When you have a plan, it helps to have a person in charge of seeing it through. That’s what the Certified Angus Beef (CAB) brand believes it has gained by hiring Martin […] Read more

Canadian Western Agribition board of directors

Stone elected as president of Canadian Western Agribition

News about you from the May 2015 issue of Canadian Cattlemen

We are happy to announce Mike Millar has joined Canadian Cattlemen as our new national advertising sales representative effective May 18. He will work out of his home at Grandora, Sask., where he and his family operate a small Simmental herd. During his career off the farm he has served in sales management positions with ABS […] Read more


man with a cut of beef

Consumers crave quality beef

News Roundup: Highly marbled beef fits the bill, and pulling tail hairs on cattle for DNA sampling

Consumers crave quality Highly marbled beef fits the bill By Trish Henderson Though the share of AAA-grade beef has increased over the past 20 years, Canadian consumers are still looking for more of the best. “Beef consumption is definitely on a steady decline, but there has been a spike in demand for better quality. Consumers may […] Read more