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Tag Archives Certified Humane

The elephant in the room remains how Canadian beef producers will respond to the next inevitable Earls- or A+W-style marketing decision.
Livestock, Nutrition

Is ‘I am not eating there anymore!’ the best response?

Nutrition with John McKinnon, beef cattle nutritionist

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Early May was an interesting time, particularly with respect to the pride of the Canadian Beef Industry. I am referring to industry reaction to the announcement by the Earls Restaurant chain to not source Canadian beef for its menu, but rather to look to American beef raised under the banner of “Certified Humane.” Predictably, this […] Read more
Earls president Mo Jessa (r) and Stan Carscallen of White Moose Ranch meet at Priddis, Alta. (Earls.ca)
Beef Cattle, Livestock

Earls locks in Canadian beef supplies

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Vancouver-based dining chain Earls has enlisted a handful of Canadian ranchers and processors to supply beef to about half its stores while matching its criteria for animal care and “ethical farming practices.” The move comes about six weeks after Earls retreated from a plan to source its beef from Creekstone Farms, choosing the Kansas company […] Read more
Earls president Mo Jessa took to YouTube on Wednesday to announce the company will work with Alberta ranchers to source beef meeting its criteria. (Earls.ca)
Beef Cattle, Livestock, Markets

Earls retreats from U.S. beef sourcing

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Canadian upscale-casual dining chain Earls Restaurants has pulled back from its recent public commitment to the “Certified Humane Beef” brand. Mo Jessa, president of Vancouver-based Earls, said Wednesday the company will instead begin to “work with local ranchers to build our supply of Alberta beef that meets our criteria” for animal care and treatment. The […] Read more
U.S. animal handling expert Dr. Temple Grandin speaks with Earls meat buyer Dave Bursey at the company’s Vancouver Test Kitchen. (Earls.ca)
Beef Cattle, Livestock

Earls ups ante on beef sourcing

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Vancouver-based Earls Restaurants, owner of the upscale-casual dining chain Earls Kitchen + Bar, has gone all in on Certified Humane Beef — but has also gone outside Canada to get it. The company, which operates 59 Earls restaurants in Canada and seven in the U.S., on Tuesday billed itself as the first North American chain […] Read more

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