The Chop Burger is the first menu item from a full-service restaurant to receive the Canadian Roundtable for Sustainable Beef (CRSB) Certified Mark. (CNW Group/Chop Steakhouse + Bar)

Beef sustainability: Playing the long game

Many in the beef supply chain are banking on strengthening demand for certified sustainable beef, through the pandemic and beyond

One of the side effects of the current COVID-19 pandemic is that Canadians have begun to look at the world through a different lens. Priorities have shifted and lifestyles have been altered. Everyone from producers, to small businesses, to global agribusinesses are adjusting to a new-look marketplace. It’s meant a course correction for some organizations, […] Read more

The pandemic has boosted interest in Canada’s food system, and beef industry stakeholders see an opportunity to build relationships with the non-farming public.

Food system transparency vital in post-pandemic world

Industry stakeholders see a window of opportunity to build public trust, but the industry must act before the public’s attention on food production wanes

The importance of transparency isn’t a new concept at Chop Steak­­house, but it’s certainly become amplified this year. Before the COVID-19 pandemic, Canadian consumers were already asking more questions about food production, something Marcel Blais, president of Chop Steakhouse, anticipates will become more common. “We’ve always had really strong practices on food and safety; we’re […] Read more


(Dave Bedard photo)

McDonald’s resuming all-Canadian beef supply

'Supply adjustment' ends next month, company says

Updated, Aug. 18 — McDonald’s Canada’s pandemic-related “supply adjustment,” in which the burger chain cut its Canadian beef purchases to below 100 per cent, is set to end next month. The Canadian arm of the U.S. fast food giant announced Thursday it will resume its pre-pandemic policy of sourcing 100 per cent Canadian beef, starting […] Read more



(Dave Bedard photo)

Cattle traceability to pay off in Cargill pilot

UPDATED, Nov. 2 — A pilot program running through one of Canada’s biggest beef packing plants aims to test systems that can show consumers the exact path of their beef from ranch to restaurant — and reward cattle producers for their trouble. Cargill on Wednesday announced a new year-long Canadian Beef Sustainability Acceleration pilot, with […] Read more