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Getting beef directly into the hands of consumers
News

Getting beef directly into the hands of consumers

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Direct beef sales offer producers the opportunity to appeal to consumers’ preference for local beef and promote attributes that differentiate their products from what is sold at conventional retail stores.  The direct beef sales model continues to evolve, with some producers selling cuts via vending machine, managing aspects such as their own dry aging process. […] Read more
Certified Angus Beef launches direct-to-consumer program
News, Purely Purebred

Certified Angus Beef launches direct-to-consumer program

Purely Purebred, news from the November 2023 issue of Canadian Cattlemen

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Could your freezer beef carry the Certified Angus Beef brand logo? Perhaps. With the launch of a new program, Angus farmers and ranchers in Canada now have the option to market their beef directly to consumers as Certified Angus Beef product. Ranch to Table, a direct partnership program between Certified Angus Beef and cattle operations […] Read more
Colleen and Dylan Biggs of TK Ranch, with locations near Calgary and Hanna, Alta.
Beef Cattle, Features

Direct marketing in the COVID age

Two Alberta businesswomen talk shop about how the pandemic has shaped the direct marketing landscape for beef producers

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It is a changed world. The time spent in pandemic lockdowns has completely altered consumer behaviour. Perhaps it has sped up trends that were already in place, such as concerns about how food was grown or raised, convenience and ease of online purchasing. According to a recent article in the Harvard Business Review on Marketing […] Read more
Wian Prinsloo and Lydia Carpenter 
raise poultry, lamb, pork and beef 
near Belmont, Man.
Features, Livestock

Following the farming dream

Lydia Carpenter and Wian Prinsloo are earning a living by selling meat directly to a growing customer base

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For as long as he can remember, Wian Prinsloo has wanted to farm and graze livestock. “I started with chickens in the city, while we were still in South Africa. When we left Pretoria to come to Canada, I was 15 years old and had 300 layer hens, supplying eggs to a school, and an […] Read more
Dylan and Colleen Biggs of TK Ranch.
Beef Cattle, Features

Determination the crucial ingredient to TK Ranch’s success

This Alberta ranch has seen its share of tough times but the Biggs family keeps moving forward

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The challenges and hardships encountered by the pioneers in the short grass prairie of central Alberta are difficult for us in modern day agriculture to fathom. But the direct marketing storyline for Dylan and Colleen Biggs of TK Ranch near Coronation, Alta., has distinct parallels. Overcoming adversity, challenges beyond one’s control and constant change are […] Read more
Left to right: Alyson, Jordan, Kelty and Alex McKay.
Beef Cattle, Features

Transparency and trust key to on-farm retail

The McKay brothers have leveraged years of direct-marketing experience into an expanding family business

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Direct marketing has always been part of brothers Jordan and Alex McKay’s business model. As kids, they sold strawberries from their mother Marlene’s u-pick strawberry fields. They clearly took those early lessons to heart. Today they run an impressive direct-marketing operation near Port Perry, Ont., and were named Canada’s Outstanding Young Farmers in 2018. The […] Read more
Enright Cattle Company ships 95 per cent of their beef to high-end restaurants in Toronto, Ottawa, Kingston and smaller locations in southern Ontario.
Features, Livestock

Direct marketing is their path to full-time farming

Marketing: Enright Cattle Company is meeting the challenges of building their brand and informing their customers

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When consumers recognize your brand, it’s a sure sign that you’re doing something right. At restaurants across southern Ontario, to see the name of one particular beef operation on the menu is a testament to the hard work of Kara and Darold Enright. “Something that we are always trying to promote to the consumers is […] Read more
Four steps to direct marketing beef
Beef Cattle, News Roundup

Four steps to direct marketing beef

News Roundup from the August 2015 issue of Canadian Cattlemen

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Most ranchers in Canada keep their attention focused on what they do best: breeding and raising healthy, high-quality cattle. The slaughtering, processing, and sale to end consumers are things they ordinarily leave to other people. Some ranchers, however, market a part of their beef output directly to consumers, cutting out the middlemen of the cattle […] Read more

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