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cattle and their exhibitors at Canadian Western Agribition
Beef Cattle, Markets

Canadian beef genetics worth the miles for international buyers

Canadian cattle can thrive in both hot and cold climates, and breeders from around the world are taking note

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Canadian cattle can thrive in both hot and cold climates, and breeders from around the world are taking note

Isaac Gomez has travelled the world looking for the best in cattle genetics. As a Black Angus breeder and mentor to other Black Angus and Hereford breeders in Mexico, he makes the trip to Regina every November for Canadian Western Agribition. It’s one of the top shows for showcasing Canadian cattle genetics, he said, second […] Read more
Getting beef directly into the hands of consumers
News

Getting beef directly into the hands of consumers

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Direct beef sales offer producers the opportunity to appeal to consumers’ preference for local beef and promote attributes that differentiate their products from what is sold at conventional retail stores.  The direct beef sales model continues to evolve, with some producers selling cuts via vending machine, managing aspects such as their own dry aging process. […] Read more
Frequently asked questions about becoming CRSB certified
Beef Cattle, Marketing

Frequently asked questions about becoming CRSB certified

As the Canadian Roundtable for Sustainable Beef closes the book on its first decade, we dive into the incentives available, recent changes to the CRSB Certified program and how producers can sign up

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It’s been 10 years since the Canadian Roundtable for Sustainable Beef (CRSB) was founded, and great strides have been made in measuring and recognizing Canada’s leadership in sustainability. The Certified Sustainable Beef Framework, known as “CRSB Certified,” was created in 2017 to recognize the sustainable practices on the ground and to provide credible assurances for consumers […] Read more
Calves waiting their turn to enter the Stettler Auction Mart in Alberta. Price insurance covers market risk from futures, currency and basis.
Beef Cattle, Marketing

Managing risk when marketing beef cattle

Understanding price insurance, the risk it covers and how it compares to other options will allow you to draft a better risk management strategy

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For the past year, cattle prices have remained strong in Canada and look to stay that way in 2024.However, this isn’t set in stone and the market can be quick to change, as producers saw in March 2024 as avian influenza was first detected in dairy cattle in the U.S., introducing risk into a red-hot […] Read more
Guilford family and friends at the National Western Hereford Show in Brandon, Man. last fall. L to R: Michael Latimer (Canadian Hereford Association) Diane and Don Guilford, their grandson, Josh, and his mother, Andrea Guilford, and Albert Rimke (Canadian Hereford Association director and friend).
Business Management

Lessons in cow economics learned in the field

Don Guilford shares what he’s learned about everything from marketing to breeding cattle from years in the business

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A career spent in the cattle industry, specifically that of purebred Herefords, led to a recent induction in the Canadian Hereford Honour Roll for Don and Diane Guilford of Clearwater, Man. The list of accolades and contributions the couple have made to the Hereford industry, the livestock industry, their local community and agriculture in general […] Read more
Certified Angus Beef launches direct-to-consumer program
News, Purely Purebred

Certified Angus Beef launches direct-to-consumer program

Purely Purebred, news from the November 2023 issue of Canadian Cattlemen

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Could your freezer beef carry the Certified Angus Beef brand logo? Perhaps. With the launch of a new program, Angus farmers and ranchers in Canada now have the option to market their beef directly to consumers as Certified Angus Beef product. Ranch to Table, a direct partnership program between Certified Angus Beef and cattle operations […] Read more
Producers vaccinating calves before weaning.
Marketing

The economics of preconditioning

Why aren’t more producers preconditioning calves? Kathy Larson dives into the research

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Does preconditioning your calves pay? It has been a long-studied and debated topic. When it comes to preconditioning cattle, “every operation is different,” says Kathy Larson, research associate for the department of agricultural and resource economics at the University of Saskatchewan. Larson says there is opportunity for profit in preconditioning every year but it’s variable. […] Read more
Ferguson is more likely to buy “plain” cattle than “fancy” cattle, as he’s looking for a class of stock that can be upgraded.
Beef Cattle, Features, Livestock

Sell-buy cattle marketing with Doug Ferguson

Learn how one producer applies sell-buy marketing to his own operation

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When Doug Ferguson was a teenager, he had three things on his to-do list — have a family, ride bulls and raise cattle. Even back then he knew he had to make money doing the latter to support the other two aims. The cattle marketer grew up on a mixed farming operation in southeast Nebraska […] Read more
Colleen and Dylan Biggs of TK Ranch, with locations near Calgary and Hanna, Alta.
Beef Cattle, Features

Direct marketing in the COVID age

Two Alberta businesswomen talk shop about how the pandemic has shaped the direct marketing landscape for beef producers

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It is a changed world. The time spent in pandemic lockdowns has completely altered consumer behaviour. Perhaps it has sped up trends that were already in place, such as concerns about how food was grown or raised, convenience and ease of online purchasing. According to a recent article in the Harvard Business Review on Marketing […] Read more

Canadian Cattlemen Presents: Depth of Field

Glacier Farmmedia Podcast

AgCanadaTV

AGCanadaTV: In case you missed it; your national ag news recap for July 25, 2025

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