A Massey Ferguson MF 5S series tractor. (Agcocorp.com)

Agco, Kubota sign onto U.S. right-to-repair pledge

Firms join Deere, CNH in pacts with Farm Bureau

Two more major ag equipment makers have signed onto a framework that would grant farmers and independent repair shops in the United States reasonable access to the means to repair their machines. The Washington, D.C.-based American Farm Bureau Federation (AFBF) on Monday announced it had reached memorandums of understanding (MOUs) with equipment firms Agco and […] Read more

File photo of a John Deere X9 combine. (Deere.ca)

American Farm Bureau, Deere sign ‘right to repair’ memo

MOU to seek private-sector solutions

Chicago | Reuters — The American Farm Bureau Federation and machinery manufacturer Deere and Co. signed a memorandum of understanding on Sunday that ensures farmers have the right to repair their own farm equipment or go to an independent technician. As the agriculture sector accelerates its adoption of technology, the reliance on high-tech machinery such […] Read more


John Deere’s 8R autonomous tractor is pictured at Jensen Test Farm at Bondurant, Iowa, just northeast of Des Moines, on April 28, 2022. (Photo: Reuters/Bianca Flowers)

Deere tapping into Apple-like tech model to drive revenue

'Hopefully the costs will be paid back in the long run'

Bondurant, Iowa | Reuters — Deere and Co. has sold its tractors and other equipment to farmers for decades, but the world’s largest agriculture machinery manufacturer is tearing a page from the technology world’s playbook — combining cutting-edge hardware with software and subscription models to drive revenue growth. In a world with a dwindling number […] Read more

(Conservis.ag)

Telus, Rabobank ag arms buy into farm data aggregator

Companies join in on deal for Minneapolis-based Conservis

The agriculture arms of one of Canada’s major telecoms providers and a major Dutch bank and financial services firm are taking a stake in a tech firm in the business of gathering on-farm data into a single window. Telus Agriculture and Rabo AgriFinance, which is headquartered in St. Louis and serves U.S. farm customers, announced […] Read more


(Deere.ca)

Deere buys up ag software maker Harvest Profit

Software's integrations with non-Deere systems to continue

A North Dakota company whose software is used to help farmers gauge a crop’s profitability on a field-by-field basis will now run with the Deere. John Deere on Nov. 12 announced it has acquired Fargo-based Harvest Profit for an undisclosed sum. Harvest Profit — whose software was already integrated with the John Deere Operations Center […] Read more

Researchers seek producer feedback on environmental assessment software

Researchers seek producer feedback on environmental assessment software

Researchers are taking a deeper look at practices that affect soil carbon and the role of wetlands in the fourth version of Holos, which allows producers to calculate their greenhouse gas emissions

A new version of an on-farm environmental assessment software is in the works, and researchers are looking for producer feedback. Scientists at Lethbridge’s Agriculture and Agri-Food Canada Research and Development Centre are enhancing the whole-farm Holos model software for measuring and assessing the environmental impact of Canadian agricultural management practices, with full release anticipated by […] Read more


(Video screengrab from StartCompass.com)

AGI buys ag business management software muscle

Grain handling equipment maker Ag Growth Industries (AGI) plans to level up on its SureTrack farm management software platform with a deal for another Canadian player in the same business. Winnipeg-based AGI announced Thursday it has bought all outstanding shares in Oakville, Ont.-based Affinity Management Ltd., developer of the Compass brand of farm and agribusiness […] Read more

Screengrab from a Farm At Hand promotional video via Vimeo.

Telus buys Farm At Hand

Vancouver farm management software development firm Farm At Hand has become an arm of one of the Big Five in Canada’s communication services sector. Farm At Hand, which makes the cloud-based Crop Planner software suite for farmers and the Farm At Hand Agronomy suite for agronomists, announced Tuesday it has been wholly acquired by Telus […] Read more


Christine Su began building her PastureMap software in 2014 and has added to its capabilities since then to the point where it now serves 8,000 ranches.

PastureMap: a digital ranch hand

Grazing management software helps track pasture performance

PastureMap is grazing management software sold around the world that got its start in no small measure because of Christine Su’s lifelong struggle with food allergies. “This drove me to try to source beef and dairy products from local farmers and ranchers that I knew, here in California. This opened my eyes to how complex […] Read more