Beef carcass quality is in the eye of the buyer

Beef carcass quality is in the eye of the buyer

There’s no question that feed can be used to manipulate carcass composition and quality. The ultimate question is what market you want to target. “The definition of quality can change dramatically depending on the buyer,” says Dr. Heather Bruce, associate professor, carcass meat science, University of Alberta. There are buyers in the market for all […] Read more

Canadian Western Agribition board of directors

Stone elected as president of Canadian Western Agribition

News about you from the May 2015 issue of Canadian Cattlemen

We are happy to announce Mike Millar has joined Canadian Cattlemen as our new national advertising sales representative effective May 18. He will work out of his home at Grandora, Sask., where he and his family operate a small Simmental herd. During his career off the farm he has served in sales management positions with ABS […] Read more