While people may have differing ideas of what sustainability means, it’s a requirement for millennials making food purchases.

What millennials want

Looking beyond the click-bait headlines into how millennials’ perspectives can offer opportunities to the Canadian beef industry

This is the first instalment in a three-part series delving into the priorities and concerns of millennials when purchasing beef. You’ve likely seen the cringe-worthy headlines on consumer trends relating to millennials. From an alleged fixation on avocado toast to supposedly causing the decline of the engagement ring industry, articles blaming millennials for the rise […] Read more

Angus associations share data on foot scores

Angus associations share data on foot scores

Purely Purebred: News from the January 2021 issue of Canadian Cattlemen

The Canadian Angus Association is teaming up with Angus Australia and the American Angus Association to combine foot score phenotypes from all three databases. Following promising results from research conducted by Angus Genetics Inc. (AGI), the first updated foot score EPDs — including phenotypes from all three databases — was published November 27. “Using all […] Read more


Clockwise from top left: Sadie Anwender, Jessica Sperber, Jacey Massey, and Ryan Edwards.

Friends of Canadian Simmental Foundation announces scholarship winners

Purely Purebred: News from the January 2021 issue of Canadian Cattlemen

The Friends of Canadian Simmental Foundation is awarding scholarships totalling $12,000 in value to several students this year. Bailey McCormack of Grenfell, Sask. and Sadie Anwender of Radville, Sask., each received a Friends of Canadian Simmental Foundation scholarship, valued at $3,000 each. Both are enrolled at the University of Regina. McCormack is working towards a […] Read more

Meat industry triumphs over COVID-19

Meat industry triumphs over COVID-19

Prime Cuts with Steve Kay

The North American meat and poultry industry faced unprecedented challenges when the COVID-19 pandemic began to wreak havoc throughout the continent last spring. The many ways the industry tackled these challenges and returned to a semblance of normalcy in such a short time is one of the greatest stories in the long history of the […] Read more


Peterborough Cattlemen Association turns to Zoom

Purely Purebred: News from the January 2021 issue of Canadian Cattlemen

Keeping everyone’s health and safety in mind, the 2021 AGM for the Peterborough County Cattlemen Association will be held virtually, using Zoom, on Tuesday, January 12, 2021, starting at 7:30 p.m. To find out more details and to receive the connection details for the Zoom AGM, please contact Karen Paszternak at [email protected].



Cattlemen’s Young Leaders and new faces at beef, cattle groups

NewsMakers from the January 2021 issue of Canadian Cattlemen

Andrea van Iterson grew up on a small backgrounding operation near Westwold, B.C. She describes 4-H as an integral part of her childhood, and today she is a 4-H leader with her sons’ club. After eight years off farm, in 2012 van Iterson and her husband moved their young family to Westwold to farm with […] Read more

The CRSB’s Certified Sustainable Beef Framework sets out the standards for sustainable beef production that must be met by both producers and processors to become certified.

Momentum builds behind certified-sustainable beef

Loblaw becomes first Canadian retailer to purchase certified-sustainable beef, while other supply chain players sign on or increase commitments.

The Canadian Roundtable for Sustainable Beef (CRSB) is starting the new year with a wave of recent support from across the supply chain.  Loblaw Companies Ltd. became the first Canadian retailer to purchase beef from CRSB-certified operations in December. Loblaw, a founding member of the CRSB, purchased a million pounds of beef from certified sustainable operations. The beef sourced from CRSB-certified operations will be incorporated into Loblaw’s overall beef […] Read more


McMillin: Fed-cattle prices stubborn to move

McMillin: Fed-cattle prices stubborn to move

The Markets with Deb McMillin, from the January 2021 issue of Canadian Cattlemen

Fed cattle December is typically a strong month for fed cattle prices and while prices have started moving higher, the rate of increase has been disappointing. Recent foodservice restrictions, cancelled holiday parties, uncertainty around jobs and income all have an impact on beef movement. However, more people working from home and limited restaurant spending has […] Read more

Brooking Dusty’s Countess 9026.

Lloydminster Stockade Roundup results

Purely Purebred with Mike Millar: News from the December 2020 issue of Canadian Cattlemen

In what could be called the understatement of 2020, it’s been quite a year. It was nice to see a cattle show take place in Canada. The Stockade Roundup was held November 3 to 7 in Lloydminster, Sask. Exhibitors were happy to get out and showcase their breeding programs and visit with friends and customers […] Read more


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