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Pairing landscape with food service, or sharing taste-of-place is my focus. – Mathieu Paré, director of the Canadian Beef Centre of Excellence
Beef Cattle, Features, News

Beef Centre of Excellence under new management

Mathieu Paré takes over from Marty Carpenter

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Mathieu Paré knew he had a big chef hat to fill when he assumed the role of director of the Canadian Beef Centre of Excellence from Marty Carpenter, who officially retired on March 1. Since opening its doors in March 2015, the centre has welcomed people from 168 domestic companies, 116 small- and medium-sized businesses, […] Read more
CBCE technical director Abe Van Melle seeks added profits from carcasses.
Beef Cattle, Features

Making the most of a beef carcass

Abe Van Melle of the Canadian Beef Centre of Excellence offers up his thoughts on creative butchering

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In a recent beef-cutting demonstration, Canadian Beef Centre of Excellence technical director Abe Van Melle gave a first-hand look at the added value to be coaxed from a beef carcass with creative butchering. The 28 per cent of a beef carcass categorized as prime cuts from the middle sells itself, but there are lots of […] Read more
News, Newsmakers

Canadian Beef Centre of Excellence director to retire

Newsmakers from the February 2017 issue of Canadian Cattlemen

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Marty Carpenter, the director of the Canadian Beef Centre of Excellence at Canada Beef in Calgary is set to retire March 1. He received his Certified Chefs de Cuisine designation in 1991 but for the past 23 years his career has focused totally on marketing Canadian beef with the Alberta Beef Producers, the Beef Information […] Read more
The 2016-17 Purebred beef team: Back row (l to r): Carson Rodgers, Devon Fox, Cole Dodgson. Middle row (l to r): Kate Laycraft, Sadie Luba, Cheyenne Catley, Taylor Kalbfleisch, Leila Hickman, Marissa Campbell, Nora Lazurko, Brooke Palfenier, Kally Parker. Front row (l to r): Taylor Black, Tateum McPherson, and Teresa Mann.
News, Purely Purebred

Lakeland College Purebred beef team for 2016-17

Purely Purebred with Mike Millar: News about you from the November 2016 issue of Canadian Cattlemen

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Congratulations to Canadian Angus personality Bob Prestage, who was one of three men inducted into the Alberta Agriculture Hall of Fame on October 7. Prestage has been dedicated to beef cattle-breeding and genetic programs in Alberta for more than 50 years. His commitment to the industry is evident through his sustained work in marketing and […] Read more
Border collie walking on grass, tongue lolling out of mouth
Beef Cattle, Straight from the hip

Beef industry could learn from ‘Champion’ pet food maker

The Canadian Beef Centre of Excellence is a great start, as long as we fully understand our customers

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Mankind has long claimed the sharing of food is an international activity that crosses all borders and beliefs. Ancient history depicts food in love and war and those recordings in stone, paper, parchment, canvas and thread always included other under-the-table guests. For 10,000 years these revered companions, dog or cat, have occupied our historical pages. […] Read more
The announcement of the new Canadian Beef Centre of Excellence drew a crowd of officials. From left to right: Canada Beef president Rob Meijer, directors Mike Kennedy and Jack Hextall, chair Chuck MacLean, Western Economic Diversification Minister Michelle Rempel, Agriculture Minister Gerry Ritz, and director Jennifer MacDonald. Director Willie van Solkema and Red Deer MP Earl Dreeshen are at the rear.
CCA reports

Labour shortages

CCA Report: TFWs, the Canadian Beef Centre of Excellence, and AgriRecovery

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The heat was on in the western provinces in July, from both a temperature and political perspective. As the mercury soared in Alberta, representatives from a range of sectors including energy services, oil and gas, cattle, forestry and business turned up the dial in response to the recently announced reforms to the Temporary Foreign Worker […] Read more

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